Latinos Spending More on CPG
Increasingly positive about their personal economies, U.S. Hispanics are spending more on consumer packaged goods, reveals a study conducted by Acosta Sales & Marketing and Univision Communications.
Today, Latino shoppers spend an average of $361 a month on groceries compared to $331 spent by the total U.S. shopper population. The numbers represent Hispanics’ highest monthly grocery spending in three years.
“Knowing how these consumers shop and make purchase decisions is important for capturing market share,” said Colin Stewart, senior vice president of Acosta Sales & Marketing.
Among the factors contributing to the increased spending among Hispanics are the enjoyment of shopping, eating dinner at the table and purchasing groceries online.
The Why? Behind The Buy U.S. Hispanic Shopper Study was produced via Acosta’s proprietary ShopperF1rst™ online survey in the fall of 2014.
Source: Hispanic Market Works