Matchmaking Reality Show “Enamorándonos” Bests ABC and Telemundo Tuesday Through Thursday in the Time Period Among Adults 18-34
UniMás Tops ABC, CBS and FOX on Saturday Night, Out-Delivers CBS and FOX for Fifth Consecutive Saturday Night Among Adults 18-34
UniMás Broadcast Prime Highlights – Week of March 8, 2021 to March 14, 2021
- UniMás attracted 551,000 Total Viewers 2+, 247,000 Adults 18-49 and 99,000 Adults 18-34 during primetime, outperforming The CW by double-digit margins for the 25th consecutive week in the current 2020/2021 season among Adults 18-49 (+11% adv.) and Adults 18-34 (+30% adv.).
- UniMás’ weeknight 8 p.m. live matchmaking reality show, “Enamorándonos” averaged 670,000 Total Viewers 2+, 279,000 Adults 18-49 and 119,000 Adults 18-34. The program also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+13%), Adults 18-49 (+13%) and Adults 18-34 (+2%).
- UniMás’ “Enamorándonos” outperformed The CW in the Monday to Friday 8 p.m. to 10 p.m. time period by double-digit margins among Adults 18-49 (+15% adv.) and Adults 18-34 (+42% adv.). “Enamorándonos” positioned UniMás ahead of ABC on Wednesday night among Adults 18-34 (+82% adv.) in the 8 p.m. to 10 p.m. time slot. “Enamorándonos” also delivered more Adult 18-34 viewers than Telemundo on Tuesday and Thursday night during the 8 p.m. to 10 p.m. time period.
- UniMás’ weeknight 10 p.m. reality competition, “Desafío Súper Regiones” delivered 331,000 Total Viewers 2+, 173,000 Adults 18-49 and 58,000 Adults 18-34. In fact, the program delivered its highest-rated telecast of the week among Adults 18-34 (75,000) on Wednesday night, outperforming ABC by double-digit margins (+92% adv.).
- Saturday night’s movie line-up including, (“Cineplex: Assassin’s Creed” and “CineNight: Train to Busan”) made UniMás a top-rated network among Adults 18-34, topping ABC (+2% adv.), CBS (+44% adv.) and FOX (+17% adv.). This marked the fifth consecutive Saturday night that UniMás outperformed CBS and FOX among Adult 18-34 viewers. The movie line-up increased the network’s 6 p.m. to 11 p.m. time period by double-digit margins week-over-week among Adults 18-34 (+16% to 86,000).
- The Spanish-language premiere of “CineNight: Train to Busan” on the UniMás network attracted 529,000 Total Viewers 2+, 252,000 Adults 18-49 and 105,000 Adults 18-34. UniMás’ “CineNight: Train to Busan” out-delivered ABC (+7% adv.), CBS (+52% adv.) and FOX (+31% adv.) during the 8:30 p.m. to 11:00 p.m. time period among Adults 18-34. The film also outperformed FOX by +8% among Adults 18-49 during its broadcast. The movie grew the network’s 8:30 p.m. to 11:00 p.m. time slot by double-digit margins week-over-week among Adults 18-34 (+22% to 105,000). Versus the comparable Saturday night in 2020, the film also drew more Adults 18-49 (+37% to 252,000) and Adults 18-34 (+36% to 105,000) to the network’s time period. The film increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+4%), Adults 18-49 (+7%) and Adults 18-34 (+23%).
- On Sunday night, UniMás outperformed The CW by double-to-triple digit margins among Total Viewers 2+ (+18% adv.), Adults 18-49 (+101% adv.) and Adults 18-34 (+168% adv.) with a movie line-up that included (“Cineplex: Jackie Chan’s First Strike” and “CineMás: Mission: Impossible – Rogue Nation”). This marked the 28th consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34 and the sixth straight Sunday night among Total Viewers 2+.
- UniMás delivered 2x more Total Viewers 2+ (+141% adv.), Adults 18-49 (+209% adv.) and Adults 18-34 (+130% adv.) than the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime.
Source: Nielsen, NPM (03/08/2021-03/14/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.