UniMás Out-Delivers The CW in Primetime for Twelfth Consecutive Week with Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of December 7, 2020 to December 13, 2020
- UniMás outperformed The CW during primetime for the twelfth consecutive week in the current 2020/2021 season among Adults 18-49 (+141% adv.) and Adults 18-34 (+284% adv.). UniMás also topped The CW in primetime for the 47th and 50th consecutive week in 2020 thus far among Adults 18-49 and Adults 18-34, respectively.
- UniMás delivered week-over-week audience growth in primetime among Adults 18-34 (+8% to 99,000).
- UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” attracted more Total Viewers 2+ (+12%), Adults 18-49 (+5%) and Adults 18-34 (+22%) from the comparable week last year.
- “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Friday 8 p.m. to 10 p.m. time period with double-to-triple-digit audience advantages among Total Viewers 2+ (+16% adv.), Adults 18-49 (+152% adv.) and Adults 18-34 (+307% adv.).
- The weeknight reality series drew in more Adult 18-34 viewers than first-run episodes of ABC’s “20/20 Friday,” CBS’ “Star Trek: Discovery,” NBC’s “Nurses” as well as The CW’s “Swamp Thing,” “Tell Me a Story” and “Devils.”
- For the third consecutive week, “Enamorándonos” delivered more Adults 18-34 (+28% adv.) than Telemundo’s 7 p.m. competition reality series “El Domo del Dinero.”
- On Sunday night, UniMás outperformed The CW by triple-digit margins among Total Viewers 2+ (+106% adv.), Adults 18-49 (485% adv.) and Adults 18-34 (+900% adv.) with a movie line-up that included (“Cineplex: I, Robot” and “CineMás: Assassin’s Creed.”). This marked the fifteenth consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34 and the fourth consecutive Sunday night that UniMás out delivered The CW across Total Viewers 2+.
- UniMás out-delivered ION for the entire week among Adults 18-49 (+5% adv.) and Adults 18-34 (+19% adv.) during primetime, for the second consecutive week.
- UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with triple-digit audience advantages among Total Viewers 2+ (+438% adv.), Adults 18-49 (+492% adv.) and Adults 18-34 (+593% adv.).
Source: Nielsen, NPM (12/07/2020-12/13/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.