Univision Tops CBS and NBC By Double-Digit Margins During Weeknight Primetime Among Adults 18-34
Univision Broadcast Prime Highlights – Week of December 7, 2020 to December 13, 2020
- On Thursday night, live action of the first leg of the 2020 Liga MX final between UNAM and Leon made Univision the No. 2 broadcast network among Adults 18-49 and Adults 18-34, outperforming ABC, CBS, NBC and The CW during the 9:30 p.m. to 12:00 a.m. time slot. The soccer match averaged 1.7 million Total Viewers 2+, 875,000 Adults 18-49 and 350,000 Adults 18-34, marking the 5th most watched soccer game on any network and in any language in 2020 among Adults 18-49. The match also finished among the top 5 most-watched programs on broadcast television with Adults 18-49 and Adults 18-34. The Liga MX showdown delivered double-to-triple digit audience growth week-over-week to the network’s 9:30 p.m. to 12:00 a.m. time period among Total Viewers 2+ (+39%), Adults 18-49 (+81%) and Adults 18-34 (+106%). The game also increased the network’s time period by double-digits year-over-year among Total Viewers 2+ (+47%), Adults 18-49 (+90%) and Adults 18-34 (+90%). The soccer match positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo with double-to-triple digit audience advantages among all key demos during the 9:30 p.m. to 12:00 a.m. time slot.
- On Sunday night, live coverage of the second leg of the 2020 Liga MX final featuring Leon vs. UNAM positioned Univision as the No. 2 broadcast network, out-delivering ABC, CBS, FOX and The CW among Adults 18-49 and Adults 18-34 during the 9:00 p.m. to 11:45 p.m. time slot. The soccer game also topped ABC, FOX and The CW among Total Viewers 2+ in the time period. The final showdown between Leon and UNAM delivered 2.4 million Total Viewers 2+, 1.3 million Adults 18-49 and 552,000 Adults 18-34, marking the 2nd most-watched soccer match on any network and in any language in 2020 among Adults 18-49 and Adults 18-34. The game increased the network’s the 9:00 p.m. to 11:45 p.m. time slot by triple-digit margins week-over-week and year-over-year among all key demos. The final leg also positioned Univision as the No. 1 Spanish-language network, topping Telemundo across all key demos.
- Univision delivered double-digit primetime audience growth year-over-year among Total Viewers 2+ (+20% to 1.4 million), Adults 18-49 (+25% to 573,000) and Adults 18-34 (+29% to 243,000) for the third consecutive week.
- For the entire week, Univision finished as the fourth most-watched broadcast network during primetime, out-delivering CBS and The CW with 243,000 Adults 18-34 as well as the fifth largest broadcast network, ahead of The CW with 1.4 million Total Viewers 2+ and 573,000 Adults 18-49.
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.
- Univision finished as the No. 1 Spanish-language network in primetime for the twelfth consecutive week in the current 2020/2021 season with double-digit audience advantages over Telemundo among Total Viewers 2+ (+34% adv.), Adults 18-49 (+45% adv.) and Adults 18-34 (+69% adv.).
- Univision delivered weeknight primetime audience growth among Total Viewers 2+ (+2% to 1.4 million), Adults 18-49 (+4% to 582,000) and Adults 18-34 (+11% to 248,000) week-over-week. Univision also increased its weeknight primetime audience by double-digit margins year-over-year among Total Viewers 2+ (+15%), Adults 18-49 (+14%) and Adults 18-34 (+11%). Univision topped CBS (+33% adv.) and NBC (+25% adv.) by double-digits among Adults 18-34 in the Monday to Friday 8 p.m. to 11 p.m. time slot. This marks the sixth straight week that Univision has bested CBS among the Adult 18-34 demographic during weeknight primetime. Univision also ranked as the No. 1 Spanish-language network for the twelfth consecutive week in the current 2020/2021 season during the Monday through Friday 8 p.m. to 11 p.m. time period, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+41% adv.), Adults 18-49 (+48% adv.) and Adults 18-34 (+71% adv.).
- At 8 p.m., “Vencer el Desamor” delivered 1.6 million Total Viewers 2+, 630,000 Adults 18-49 and 280,000 Adults 18-34. In comparison to the same week in 2019, the series delivered double-digit audience growth to the network’s 8 p.m. to 9 p.m. time period among Total Viewers 2+ (+25%), Adults 18-49 (+22%) and Adults 18-34 (+18%). The series made Univision the No. 3 broadcast network, ahead of CBS (+30% adv.) and NBC (+9% adv.) in the weeknight 8 p.m. hour with Adults 18-34. This marks the second consecutive week that Univision’s “Vencer el Desamor” bested CBS in the 8 p.m. hour among Adults 18-34. The program also outperformed Telemundo by triple-digit margins among all key demos, positioning Univision as the No. 1 Spanish-language network during the Monday to Friday 8 p.m. to 9 p.m. time slot.
- At 9 p.m., “Imperio de Mentiras” averaged 1.3 million Total Viewers 2+, 521,000 Adults 18-49 and 226,000 Adults 18-34 for the entire week. The program increased its audience week-over-week among Total Viewers 2+ (+2%), Adults 18-49 (+2%) and Adults 18-34 (+11%), marking the second consecutive week of audience gains. Versus the same week in 2019, the program delivered audience growth to the network’s 9 p.m. to 10 p.m. time slot among Total Viewers 2+ (+10%) and Adults 18-49 (+4%). “Imperio de Mentiras” drove Univision to a third-place finish on broadcast television in the 9 p.m. hour, out-delivering CBS (+26% adv.) and NBC (+14% adv.) by double-digit margins among Adults 18-34. This marks the second straight week that the novela series out-delivered CBS in the 9 p.m. hour with Adult 18-34 viewers. The series also made Univision the No. 1 Spanish-language network in the time period, topping Telemundo by double-digit margins among Adults 18-34 (+28%adv.).
- At 10 p.m., “Dulce Ambición” attracted 1.2 million Total Viewers 2+, 473,000 Adults 18-49 and 181,000 Adults 18-34. The series positioned Univision as the No. 3 broadcast network, topping CBS (+10% adv.) and NBC (+28% adv.) by double-digits in the 10 p.m. hour among Adult 18-34 viewers. This marks the second consecutive week that Univision’s “Dulce Ambición” outperformed CBS in the 10 p.m. hour among Adults 18-34. The program also drove Univision to a first-place finish on Spanish-language television, out-delivering Telemundo with double-digit audience advantages among Total Viewers 2+ (+46% adv.), Adults 18-49 (+25% adv.) and Adults 18-34 (+18% adv.) in the time slot.
- Univision’s weeknight series, “Vencer el Desamor,” “Imperio de Mentiras” and “Dulce Ambición” drew in more Adults 18-34 than first-run episodes of ABC’s “For Life;” CBS’s “Blue Bloods,” “All Rise,” “NCIS: New Orleans,” “Magnum P.I.” and “Star Trek: Discovery;” NBC’s “Transplant” and “Nurses;” FOX’s “Cosmos: Possible Worlds” as well as The CW’s “Devils,” “Pandora,” “The Outpost,” “Swamp Thing” and “Tell Me a Story.”
- Univision’s “Aquí y Ahora” increased its audience by double-digit margins week-over-week among Total Viewers 2+ (+34% to 1.1 million), Adults 18-49 (+36% to 431,000) and Adults 18-34 (+24% to 166,000). Compared to the same night in 2019, the program also averaged more Adults 18-49 (+2%) and Adults 18-34 (+11%) to the network’s 7:00 p.m. to 8:00 p.m. time slot. The primetime news magazine also averaged more Total Viewers 2+, Adults 18-49 and Adults 18-34 than Telemundo’s entire primetime movie line-up (“Tomb Raider” and “Precious Cargo.”)
- Saturday’s broadcast of the eighth annual fundraising special “Teleton USA” averaged 470,000 Total Viewers 2+ during primetime.
Source: Nielsen, NPM (12/07/2020-12/13/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective on 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.