Reality Series “Enamorándonos” Out-Delivers FOX for the Second Consecutive Monday Night, And Tops CBS, NBC and Telemundo on Friday Night in Its Time Period Among Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 9, 2020 to November 15, 2020
- UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” delivered double-digit audience growth week-over-week among Total Viewers 2+ (+15% to 563,000), Adults 18-49 (+21% to 239,000) and Adults 18-34 (+30% to 114,000). This marked its highest-rated weekly performance since its return on September 14th, 2020 with Adult 18-34 viewers. The series also increased its audience by double-digits in the last hour compared to the first hour among Adults 18-34 (+11%). The program delivered audience growth to network’s Monday to Friday 8 p.m. to 10 p.m. time period year-over-year among Total Viewers 2+ (+21%), Adults 18-49 (+5%) and Adults 18-34 (+14%).
- For the second consecutive Monday night, UniMás’ “Enamorándonos” outperformed FOX’s entire original primetime line-up (“LA’s Finest” and “Filthy Rich”) during the 8 p.m. to 10 p.m. time period by double-digit margins among Adults 18-34 (+13% adv.). In fact, UniMás’ “Enamorándonos” also out-delivered CBS (+10% adv.) by double-digits in the 9 p.m. hour among Adults 18-34 on Monday night. UniMás also topped CBS (+27% adv.), NBC (+4% adv.) and Telemundo (+18% adv.) in the 8 p.m. to 10 p.m. time slot among Adults 18-34 on Friday night. UniMás’ “Enamorándonos” bested Telemundo’s “El Domo del Dinero” during the Monday to Thursday 8 p.m. hour among Adults 18-49 (+2% adv.) and Adults 18-34 (+22% adv.). UniMás also delivered more Adults 18-49 and Adults 18-34 than Telemundo during the weeknight 8 p.m. hour. “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Friday 8 p.m. to 10 p.m. time period with double-to-triple digit audience advantages among Adults 18-49 (+60% adv.) and Adults 18-34 (+171% adv.).
- The reality series drew in more Adult 18-34 viewers than first-run episodes of CBS’ “Star Trek: Discovery;” FOX’s “Next,” “LA’s Finest” and “Filthy Rich;” as well as The CW’s “Supernatural,” “Devils,” “Swamp Thing,” “The Outpost,” “Tell Me a Story” and“Coroner.”
- UniMás delivered 422,000 Total Viewers 2+, 196,000 Adults 18-49 and 92,000 Adults 18-34 during primetime. UniMás also grew its primetime audience by double-digits week-over-week among Adults 18-34 (+10% to 92,000). UniMás outperformed The CW during primetime for the eighth consecutive week in the current 2020/2021 season among Adults 18-49 (+36% adv.) and Adults 18-34 (+124% adv.). UniMás also topped The CW in primetime for the 43rd and 46th consecutive week in 2020 year-to-date among Adults 18-49 and Adults 18-34, respectively.
- UniMás’ weeknight 10 p.m. novela series, “La Bella y Las Bestias” attracted 222,000 Total Viewers 2+, 116,000 Adults 18-49 and 56,000 Adults 18-34. This marked the highest-rated weekly performance among Adults 18-49 in its run thus far. The novela series increased its audience week-over-week among Adults 18-49 (+6%) and Adults 18-34 (+8%). The program also delivered double-digit audience growth year-over-year to the network’s Monday to Friday 10 p.m. to 11 p.m. time period among Adults 18-34 (+12%).
- On Sunday night, UniMás bested The CW by double-to-triple digit margins among Adults 18-49 (+86% adv.) and Adults 18-34 (+179% adv.) with a movie line-up that included (“CineMás:The Dark Knight” and “Cineplex: Falcon Rising”). This marked the eleventh consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34. The line-up delivered double-digit audience gains to the network’s 7 p.m. to 11:30 p.m. time slot week-over-week among Adults 18-34 (+29% to 102,000). The feature films also increased the time period year-over-year among Total Viewers 2+ (+2% to 374,000), Adults 18-49 (+10% to 217,000) and Adults 18-34 (+36% to 102,000).
- UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with double-to-triple digit audience advantages among Total Viewers 2+ (+38% adv.), Adults 18-49 (+72% adv.) and Adults 18-34 (+114% adv.).
Source: Nielsen, NPM (11/09/2020-11/15/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.