For 41st Consecutive Week, Univision is No. 1 Spanish-Language Network With Double-Digit Audience Advantages Over Second-Place Across All Key Demos in Primetime
Univision Broadcast Prime Highlights – Week of August 31, 2020 to September 6, 2020
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week for the fifth consecutive week among Adults 18-49 and Adults 18-34.
- Univision ranked as the No. 1 Spanish-language network in primetime for the forty-first consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+16% adv.), Adults 18-49 (+18% adv.) and Adults 18-34 (+23% adv).
- For the entire week, Univision finished as the third most-watched broadcast network during primetime, outperforming CBS, FOX and The CW with 205,000 Adults 18-34 as well as the fourth largest broadcast network, ahead of FOX and The CW with 494,000 Adults 18-49 and 1.3 million Total Viewers 2+.
- With live coverage of Liga MX, Univision out-delivered CBS and FOX for the second consecutive Saturday night with Adults 18-49 and Adults 18-34. Preceded by the matchup between Atlas and Cruz Azul which drew in 652,000 Total Viewers 2+, 270,000 Adults 18-49 and 115,000 Adults 18-34, Tigres UANL vs. Guadalajara (Chivas) retained and increased its overall lead-in audience by +18% with 767,000 Total Viewers 2+ and ranked as the third and sixth most-watched program on broadcast television with the respective Adult 18 to 34 (152,000) and 18 to 49 (352,000) demographics. The sports event also delivered more Total Viewers 2+ (+15%), Adults 18-49 (+37%) and Adults 18-34 (+31%) to the network’s 8:00 p.m. to 12:00 a.m. time slot from that of the comparable Saturday last year.
- Airing weeknights at 9 p.m., “Médicos, Línea de Vida” increased its audience week-over-week among Total Viewers 2+ (+12% to 1.5 million), Adults 18-49 (+21% to 586,000) and Adults 18-34 (+36% to 260,000) and made Univision the No. 1 broadcast network with Adults 18-34 and No. 2, out-delivering CBS, NBC, FOX and The CW with Adults 18-49. The medical drama also outperformed Telemundo’s “Todo Por Mi Hija” with doubled-digit audience advantages among Total Viewers 2+ (+10% adv.), Adults 18-49 (+26% adv.) and Adults 18-34 (+53% adv.).
- In its premiere week, “Dulce Ambicion” averaged 1.3 million Total Viewers 2+, 493,000 Adults 18-49 and 175,000 Adults 18-34, positioning Univision ahead of CBS and NBC in the weeknight 10 p.m. hour with Adults 18-49 and Adults 18-34. The series also attracted more Total Viewers 2+ (+55% adv.), Adults 18-49 (+44% adv.) and Adults 18-34 (+22% adv.) than Telemundo’s “Enemigo Intimo II.”
- Sunday night’s airing of “¿Quién Es la Máscara?” delivered 1.6 million Total Viewers 2+, 542,000 Adults 18-49 and 195,000 Adults 18-34 and propelled Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+62% adv.), Adults 18-49 (+55% adv.) and Adults 18-34 (+66% adv.). The reality competition series increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+55%), Adults 18-49 (+80%) and Adults 18-34 (+63%) while also delivered double-to-triple digit year-over-year audience growth to the network’s Sunday 8:00 p.m. to 10:30 p.m. time slot among Total Viewers 2+ (+83%), Adults 18-49 (+92%) and Adults 18-34 (+110%).
Source: Nielsen, NPM (08/31/2020-09/06/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective on 08/31/2020, Out of Home PPM data included for Univision, UniMas and participating networks.