UniMás Outperforms FOX for Third Consecutive Sunday Night Among Adults 18-34
UniMás Delivers Year-Over-Year Primetime Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of August 17, 2020 to August 23, 2020
- On Saturday night, UniMás out-delivered CBS (+2% adv.) and FOX (+46% adv.) among Adults 18-34 with a movie line-up that included (“Cineplex: Poltergeist” and “CineNight: Law Abiding Citizen”). This marked the second consecutive Saturday night that UniMás has outperformed CBS among Adults 18-34. UniMás also out-delivered FOX (+20% adv.) and Telemundo (+4% adv.) among Adults 18-49 for the entire night, marking the third consecutive Saturday night that UniMás has outperformed Telemundo among the Adult 18-49 demographic. The line-up increased the network’s 7 p.m. to 11 p.m. time period by double-digit margins year-over-year among Total Viewers 2+ (+49% to 507,000), Adults 18-49 (+39% to 233,000) and Adults 18-34 (+20% to 91,000).
- On Sunday night, UniMás outperformed FOX (+79% adv.) and The CW (+308% adv.) by double-to-triple digit margins among Adults 18-34 with a line-up that included (“Liga MX: Toluca vs. Chivas Guadalajara” and “CineMás: Falcon Rising”). This marks the third straight Sunday night that UniMás has topped FOX among Adults 18-34. UniMás also out-delivered The CW by double-to-triple digits among Total Viewers 2+ (+72% adv.) and Adults 18-49 (+158% adv.) for the entire night. This marked the 14th consecutive Sunday night that UniMás has topped The CW among Total Viewers 2+ and the 37th consecutive Sunday night among Adults 18-49 and Adults 18-34. Kicking off the night, the “Liga MX” showdown between Toluca and Chivas Guadalajara delivered double-digit audience growth to the network’s 6:00 p.m. to 8:30 p.m. time period week-over-week among Adults 18-49 (+28%) and Adults 18-34 (+18%). The soccer match also grew the time slot year-over-year among Total Viewers 2+ (+4% to 460,000), Adults 18-49 (+18% to 242,000) and Adults 18-34 (+48% to 105,000). Following at 8:30 p.m., the broadcast of “CineMás: Falcon Rising” increased the network’s 8:30 p.m. to 10:30 p.m. time period by double-digits week-over-week among Adults 18-34 (+25% to 105,000). The movie also delivered double-digit audience growth year-over-year to the time slot among Adults 18-34 (+19%).
- UniMás grew its primetime audience year-over-year among Total Viewers 2+ (+7% to 324,000), Adults 18-49 (+11% to 152,000) and Adults 18-34 (+11% to 63,000), marking the third consecutive week of double-digit audience growth among the Adult 18-34 demographic. UniMás also outperformed The CW during primetime among Adults 18-49 (+8% adv.) and Adults 18-34 (+43% adv.), marking the 31st and 36th consecutive week that it has topped The CW with Adults 18-49 and Adults 18-34, respectively.
- UniMás’ weeknight 8 p.m. reality competition series, “Guerreros” increased its audience week-over-week among Total Viewers 2+ (+4% to 273,000) and Adults 18-34 (+10% to 56,000). The reality series also delivered audience growth to the network’s Monday to Thursday 8 p.m. to 10 p.m. time period year-over-year among Adults 18-49 (+3%) and Adults 18-34 (+2%).
- UniMás’ Friday night 8 p.m. movie presentation, “Cineplex: Into the Blue” delivered audience growth to the network’s Friday 8 p.m. to 10 p.m. time slot year-over-year among Adults 18-49 (+20% to 115,000) and Adults 18-34 (+7% to 45,000). UniMás also topped The CW in the time period with double-to-triple digit audience advantages among Adults 18-49 (+39% adv.) and Adults 18-34 (+150% adv.).
- UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with double-to-triple digit audience advantages among Total Viewers 2+ (+45% adv.), Adults 18-49 (+105% adv.) and Adults 18-34 (+110% adv.).
Source: Nielsen, NPM (08/17/2020-08/23/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.