Univision Delivers Double-Digit Primetime Audience Growth For Fourth Straight Week Among Total Viewers 2+, Adults 18-49 and Adults 18-34
Univision is the No. 1 Spanish-Language Network in Primetime for the 36th Consecutive Week With Double-Digit Audience Advantages Versus No. 2 Across All Key Demos
Univision Broadcast Prime Highlights – Week of July 27, 2020 to August 2, 2020
- For the tenth consecutive week, Univision finished as the No. 1 network on all of television in primetime, out-delivering ABC, CBS, NBC, FOX, The CW and all cable networks with 252,000 Adults 18-34, marking the longest weekly winning streak of any network since the 2010/2011 season.
- Univision ranked as the second most-watched network during primetime, outperforming ABC, CBS, FOX, The CW and all cable networks with 556,000 Adults 18-49 as well as the fifth-largest broadcast network, ahead of The CW with 1.5 million Total Viewers 2+.
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-34 and on six out of seven nights among Adults 18-49.
- Univision delivered double-digit year-over-year primetime audience growth for the fourth consecutive week among Total Viewers 2+ (+39% to 1.5 million), Adults 18-49 (+28% to 556,000) and Adults 18-34 (+43% to 252,000).
- Univision increased its primetime audience from the comparable week in 2019 (+28%) while ABC (-47%), CBS (-15%), NBC (-34%), FOX (-14%), The CW (-32%) and Telemundo (-32%) all reported audience declines with the key Adult 18 to 49 demographic.
- Univision captured the No. 1 Spanish-language network ranking during primetime for the thirty-sixth consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+61% adv.), Adults 18-49 (+65% adv.) and Adults 18-34 (+85% adv).
- Averaging more than half-a-million Adult 18-49 viewers, “Te Doy La Vida” (747,000), “Médicos, Línea de Vida” (563,000) and “Como Tú No Hay 2” (667,000) positioned Univision as the No. 1 Spanish-language network with double-to-triple digit audience advantages over Telemundo in the respective weeknight 8 p.m. (+81% adv.), 9 p.m. (+55% adv.) and 10 p.m. (+112% adv.) hours.
- At 8 p.m., “Te Doy La Vida” averaged its highest-rated weekly performance with week-over-week audience gains among Total Viewers 2+ (+6% to 2.0 million), Adults 18-49 (+5% to 747,000) and Adults 18-34 (+12% to 359,000) and made Univision the No. 1 broadcast network, ahead of ABC, CBS, NBC, FOX and The CW with Adults 18-49 and Adults 18-34. The series also outperformed the second hour of Telemundo’s “Exatlon Estados Unidos” by +86% among Total Viewers 2+, +81% among Adults 18-49 and +127% among Adults 18-34.
- At 9 p.m., “Médicos, Línea de Vida” delivered 1.5 million Total Viewers 2+, 563,000 Adults 18-49 and 254,000 Adults 18-34, making it a top-rated broadcast network in the weeknight 9 p.m. hour at No. 1 among Adults 18-34 and at No. 2, out-delivering ABC, CBS, FOX and The CW with Adults 18-49. The medical drama series also averaged more Total Viewers 2+ (+42% adv.), Adults 18-49 (+55% adv.) and Adults 18-34 (+73% adv.) than Telemundo’s “Cennet.”
- At 10 p.m., “Como Tú No Hay 2” attracted 1.6 million Total Viewers 2+, 667,000 Adults 18-49 and 295,000 Adults 18-34 and drove Univision to a first-place finish on broadcast television ahead of ABC, CBS and NBC for the fourth consecutive week with Adults 18-49 and for the fourteenth consecutive week with Adults 18-34. The romantic comedy also averaged two times the audience levels of Telemundo’s “Enemigo Intimo II” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- With live coverage of Liga MX, Univision outperformed ABC (+19% adv.) and CBS (+12% adv.) with double-digit audience advantages on Saturday night among Adults 18-34. Preceded by the soccer matchup between Tigres UANL and Pachuca which drew in 465,000 Total Viewers 2+, 188,000 Adults 18-49 and 73,000 Adults 18-34, America vs. Tijuana retained and increased this overall lead-in audience by +16% with 539,000 Total Viewers 2+ to propel Univision ahead of Telemundo in the Saturday 10:00 p.m. to 12:00 a.m. time slot with 241,000 Adults 18-49 (+3% adv.) and 110,000 Adults 18-34 (+43% adv.).
- On Sunday night, the premiere of “¿Quién Es la Máscara?” attracted 1.4 million Total Viewers 2+, 522,000 Adults 18-49 and Adults 18-34, positioning Univision ahead of CBS, NBC, FOX and The CW in the 8:00 p.m. to 10:30 p.m. time slot with Adults 18-49 and Adults 18-34. The reality competition series consistently increased its audience throughout its 150-minutes airing with double-digit audience growth in the last half-hour compared to the first half-hour among Total Viewers 2+ (+76%), Adults 18-49 (+95%) and Adults 18-34 (+89%). “Quién Es la Máscara?” also ranked as the second and fourth most-watched program on broadcast television with the respective Adult 18-34 and Adult 18-49 viewers and drove Univision to a first-place finish with double-digit audience advantages over Telemundo during the 8:00 p.m. to 10:30 p.m. time slot (+63% adv.) as well as the entire night (+34% adv.) with the key Adult 18 to 49 demographic.
Source: Nielsen, NPM (07/27/2020-08/02/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.