UniMás’ “Copa Por México: Cruz Azul vs. Guadalajara” Finishes as No. 1 Program on Sunday Night Among Adults 18-34
UniMás Delivers Third Consecutive Week of Week-Over-Week Primetime Audience Growth Among Adults 18-34
UniMás Broadcast Prime Highlights – Week of July 13, 2020 to July 19, 2020
- On Saturday night, UniMás out-delivered ABC (+20% adv.), CBS (+159% adv.), NBC (+65% adv.), FOX (+164% adv.) and Telemundo (+32% adv.) by double-to-triple digit margins for the second consecutive Saturday night among Adults 18-34 with a movie line-up that included (“Cineplex: Captain Underpants” and “CineNight: The Day After Tomorrow”). This marked the tenth consecutive Saturday night that UniMás has out-delivered CBS among Adults 18-34. UniMás also outperformed CBS (+16% adv.), FOX (+66% adv.) and Telemundo (+34% adv.) among Adults 18-49 for the entire night and out-delivered Telemundo among Total Viewers 2+ (+9% adv.). The line-up delivered double-digit audience growth to the network’s 6:30 p.m. to 11 p.m. time period week-over-week among Total Viewers 2+ (+16% to 583,000), Adults 18-49 (+22% to 282,000) and Adults 18-34 (+32% to 140,000). The line-up also increased the time slot by double-digits year-over-year among Total Viewers 2+ (+30%), Adults 18-49 (+43%) and Adults 18-34 (+52%).
- Driven by the “Copa por México: Cruz Azul vs. Guadalajara” soccer match on Sunday night, UniMás outperformed CBS (+24% adv.), NBC (+52% adv.), FOX (+89% adv.), The CW (+324% adv.) and Telemundo (+89% adv.) by double-to-triple digit margins for the second consecutive Sunday night among Adults 18-34. UniMás also outperformed FOX, The CW and Telemundo among Total Viewers 2+ for the second straight Sunday night and the third consecutive Sunday night among Adults 18-49 and Adults 18-34. This also marked the ninth consecutive Sunday night that UniMás has out-delivered The CW among Total Viewers 2+ and the 32nd consecutive Sunday night among Adults 18-49 and Adults 18-34. The match ranked as the No. 1 program on broadcast television among Adults 18-34 for the entire night. The game delivered double-digit audience growth to the network’s 9:30 p.m. to 12 a.m. time period week-over-week among Total Viewers 2+ (+41% to 919,000), Adults 18-49 (+45% to 478,000) and Adults 18-34 (+90% to 235,000). The showdown between Cruz Azul and Guadalajara also increased the time slot by double-to-triple digit margins year-over-year among Total Viewers 2+ (+80%), Adults 18-49 (+103%) and Adults 18-34 (+116%).
- UniMás increased its primetime audience week-over-week among Total Viewers 2+ (+1% to 409,000) and Adults 18-34 (+9% to 88,000), marking the third consecutive week of audience growth among Adults 18-34. UniMás also delivered primetime audience growth year-over-year among Adults 18-34 (+9%) for the second consecutive week. UniMás out-delivered The CW by double-digit margins during primetime among Adults 18-49 (+16% adv.) and Adults 18-34 (+57% adv.), marking the 26th and 31st consecutive week that it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
- UniMás’ weeknight 10 p.m. newscast, “Noticiero Univision” increased its audience by double-digit margins week-over-week among Total Viewers 2+ (+10% to 326,000) and Adults 18-34 (+30% to 52,000). The newscast also delivered double-digit audience growth to the time period year-over-year among Adults 18-49 (+12%) and Adults 18-34 (+73%).
- On Wednesday night, UniMás’ broadcast of the “Copa por México: Cruz Azul vs. Tigres UANL” soccer match drew 282,000 Total Viewers 2+, 155,000 Adults 18-49 and 68,000 Adults 18-34. The game increased the network’s 10:00 p.m. to 12:30 a.m. time period by double-digit margins week-over-week among Total Viewers 2+ (+52%) Adults 18-49 (+61%) and Adults 18-34 (+89%). The game also delivered double-to-triple digit audience growth to the network’s 10:00 p.m. to 12:30 a.m. time slot versus the same day last year among Total Viewers 2+ (+61%), Adults 18-49 (+128%) and Adults 18-34 (+143%).
- UniMás’ 8 p.m. Friday night movie presentation, “Cineplex: I Am Legend” delivered double-to-triple digit audience growth to the network’s Friday 8 p.m. to 10 p.m. time slot week-over-week among Total Viewers 2+ (+30% to 362,000), Adults 18-49 (+22% to 194,000) and Adults 18-34 (+125% to 90,000). The movie also increased the time period by double-digits year-over-year among Adults 18-49 (+25%) and Adults 18-34 (+80%). The film also positioned UniMás ahead of The CW in the Friday 8 p.m. to 10 p.m. time period among Adults 18-49 (+1% adv.) and Adults 18-34 (+41% adv.).
- UniMás outperformed the combined audience of Azteca, Estrella TV and TeleXitos during primetime with double-to-triple digit audience advantages among Total Viewers 2+ (+78% adv.), Adults 18-49 (+180% adv.) and Adults 18-34 (+226% adv.) for the entire week.
Source: Nielsen, NPM (07/13/2020-07/19/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.