Network Out-Delivers The CW for the 21st and 26th Consecutive Week Among Adults 18-49 and Adults 18-34, Respectively
UniMás Broadcast Prime Highlights – Week of June 8, 2020 to June 14, 2020
- On Saturday night, UniMás out-delivered ABC (+12% adv.), CBS (+10% adv.) and FOX (+10% adv.) by double-digit margins among Adults 18-34 with a movie line-up that included (“Cineplex: Shaolin Soccer” and CineNight: Battleship”). This also marked the fifth consecutive Saturday night that UniMás has outperformed CBS and FOX among Adults 18-34.
- On Sunday night, UniMás outperformed The CW by double-to-triple digit margins among Total Viewers 2+ (+24% adv.), Adults 18-49 (+118% adv.) and Adults 18-34 (+70% adv.) with a movie line-up that included (“Cineplex: The One” and “CineMás: X-Men: Apocalypse”). This marked the 27th consecutive Sunday that UniMás has out-delivered The CW among Adults 18-49 and Adults 18-34.
- UniMás attracted 363,000 Total Viewers 2+, 170,000 Adults 18-49 and 61,000 Adults 18-34 during primetime for the entire week. UniMás also out-delivered The CW for the entire week during primetime among Adults 18-49 (+6% adv.) and Adults 18-34 (+42% adv.), marking the 21st and 26th consecutive week that it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
- Airing from 8 p.m. to 10:30 p.m., UniMás’ weeknight adventure reality competition series, “Reto 4 Elementos: Naturaleza Extrema” delivered double-digit week-to-week audience growth among Adults 18-34 (+23% to 59,000).
- UniMás’ weeknight 10:30 p.m. newscast, “Noticiero Univision” increased its audience week-to-week among Total Viewers 2+ (+12% to 263,000), Adults 18-49 (+4% to 119,000) and Adults 18-34 (+37% to 41,000). The newscast also delivered double-digit audience growth to the time period year-over-year among Total Viewers 2+ (+57%), Adults 18-49 (+42%) and Adults 18-34 (+14%).
- UniMás out-delivered the combined audience of Azteca and Estrella TV during primetime by double-to-triple digit margins among Total Viewers 2+ (+76% adv.), Adults 18-49 (+154% adv.) and Adults 18-34 (+97% adv.) for the entire week.
Source: Nielsen, NPM (06/08/2020-06/14/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.