Univision Broadcast Prime Highlights – Week of May 25, 2020 to May 31, 2020
- For the entire week, Univision ranked as the No. 1 network on broadcast television in primetime, out-delivering ABC, CBS, NBC, FOX and The CW with 226,000 Adults 18-34 and finished as the third most-watched broadcast network, ahead of CBS, FOX and The CW with 549,000 Adults 18-49.
- Univision delivered year-over-year primetime audience growth for the eleventh consecutive week among Total Viewers 2+ (+12% to 1.4 million), Adults 18-49 (+17% to 549,000) and Adults 18-34 (+18% to 226,000).
- For the second consecutive week, Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every single night among Adults 18-49 and Adults 18-34.
- Univision increased its primetime audience from the comparable week in 2019 (+17%) while ABC (-66%), CBS (-3%), NBC (-31%), FOX (-37%), The CW (-23%) and Telemundo (-36%) all reported audience declines with the key Adult 18-49 demographic.
- Univision ranked as the No. 1 Spanish-language network during primetime for the twenty-seventh consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+81% adv.), Adults 18-49 (+69% adv.) and Adults 18-34 (+75% adv.).
- Univision captured the No. 1 broadcast network ranking, outperforming ABC, CBS, NBC, FOX, The CW and Telemundo across all three weeknight primetime hours among Adults 18-34, marking the fifth consecutive week that it finished in first-place in the 9 p.m. and 10 p.m. hours.
- At 8 p.m., “Te Doy La Vida” attracted 1.6 million Total Viewers 2+, 611,000 Adults 18-49 and 277,000 Adults 18-34 and positioned Univision ahead of FOX and The CW with Adults 18-49. The series also outperformed Telemundo’s “Cennet” with double-digit audience advantages among Total Viewers 2+ (+43% adv.), Adults 18-49 (+49% adv.) and Adults 18-34 (+71% adv.)
- At 9 p.m., “Amor Eterno” averaged two times the audience levels of Telemundo’s “100 Dias Para Enamorarnos” with 1.9 million Total Viewers 2+, 709,000 Adults 18-49 and 294,000 Adults 18-49 and made Univision a top-rated broadcast network, out-delivering ABC, CBS, FOX and The CW with the key 18 to 49 demographic.
- At 10 p.m., “Como Tu No Hay 2” delivered 1.5 million Total Viewers 2+, 644,000 Adults 18-49 and 265,000 Adults 18-34 and drove Univision to a second-place finish on broadcast television, ahead of ABC and CBS with Adults 18-49. The romantic comedy also doubled the audience levels of Telemundo’s “La Reina Del Sur II Edicion Especial” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- On every single weeknight for the second consecutive week, Univision’s “Te Doy La Vida,” “Amor Eterno” and “Como Tú No Hay 2” ranked within the top 5 programs on all of broadcast television with more Adult 18-34 viewers than first-run episodes of ABC’s “Marvel Agents of S.H.I.E.L.D.” and “To Tell The Truth;” CBS’ “Broke” and “Man With a Plan;” NBC’s “Blindspot,” “Council of Dads” and “Songland;” FOX’s “Celebrity Watch Party” and “Labor of Love” as well as The CW’s “Burden of Truth,” “DC’s Legends of Tomorrow,” “DC’s Stargirl,” “In The Dark,” “Masters of Illusion” and “The Hundred.”
- Averaging more than half-a-million Adult 18-49 viewers, Univision’s “Te Doy La Vida” (611,000), “Amor Eterno” (709,000) and “Como Tú No Hay 2” (644,000) outperformed first-run episodes of such English-language dramas as ABC’s “Marvel Agents of S.H.I.E.L.D.,” NBC’s “Blindspot” and The CW’s “Burden of Truth,” “DC’s Legends of Tomorrow,” “DC’s Stargirl,” “In The Dark” and “The Hundred” while also finished within the top 10 programs on broadcast television during primetime across every single weeknight last week.
- Univision’s “Aquí y Ahora” delivered week-over-week audience gains among Total Viewers 2+ (+16% to 1.2 million) and Adults 18-49 (+25% to 436,000) and made Univision a top-rated broadcast network in the Sunday 7 p.m. hour, out-delivering NBC and FOX with Adults 18-49 and Adults 18-34. The primetime news magazine also averaged more Total Viewers 2+ (+64% adv.), Adults 18-49 (+28% adv.) and Adults 18-34 (+18% adv.) than the first hour of Telemundo’s featured film airing of “Red 2.”
- Sunday night’s movie presentation of “The Last Witch Hunter” attracted 814,000 Total Viewers 2+, 391,000 Adults 18-49 and 115,000 Adults 18-34 and propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo during the Sunday 8 p.m. to 10 p.m. time slot (+13% adv.) and for the entire night (+10% adv.) with the key 18 to 49 demographic. “The Last Witch Hunter” also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+3%), Adults 18-49 (+17%) and Adults 18-34 (+21%).
Source: Nielsen, NPM (05/25/2020-05/31/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.