“Amor Eterno” and “Como Tú No Hay 2” Lead Univision to No. 1 on Broadcast Television Regardless of Language for Second Straight Week in the Weeknight 9 P.M. and 10 P.M. Hours with Adults 18-34
Network Finishes Ahead of NBC and FOX in Primetime For Entire Week Among Adults 18-34
Univision Broadcast Prime Highlights – Week of May 4, 2020 to May 10, 2020
- For the eighth consecutive week, Univision increased its primetime audience by double-digits from the comparable week last year among Total Viewers 2+ (+23% to 1.5 million), Adults 18-49 (+20% to 584,000) and Adults 18-34 (+33% to 247,000).
- Univision finished as the No. 3 broadcast network during primetime for the entire week, outperforming NBC, FOX and The CW with 247,000 Adults 18-34 as well as the fifth-largest broadcast network, ahead of The CW with 584,000 Adults 18-49 and 1.5 million Total Viewers 2+.
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34 and on five out of seven nights among Adults 18-49.
- Univision ranked as the No. 1 Spanish-language network in primetime for the twenty-fourth consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+76% adv.), Adults 18-49 (+53% adv.) and Adults 18-34 (+49% adv.).
- Averaging more than half-a-million Adult 18-49 viewers, “Te Doy La Vida” (667,000), “Amor Eterno” (799,000) and “Como Tu No Hay 2” (746,000) positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double-to-triple digits during the respective weeknight hours of 8 p.m. (+42% adv.), 9 p.m. (+93% adv.) and 10 p.m. (+130% adv.).
- Airing weeknights at 8 p.m., “Te Doy La Vida” delivered week-over-week audience gains among Total Viewers 2+ (+3% to 1.7 million), Adults 18-49 (+4% to 667,000) and Adults 18-34 (+3% to 304,000). The series propelled Univision to a third-place finish on broadcast television, ahead of ABC, NBC and The CW with Adults 18-34 while also outperformed Telemundo’s “Cennet” with double-digit audience advantages among Total Viewers 2+ (+42% adv.), Adults 18-49 (+42% adv.) and Adults 18-34 (+47% adv.).
- Univision captured the No. 1 broadcast network ranking, outperforming ABC, CBS, NBC, FOX and The CW in the Monday through Friday 9 p.m. to 10 p.m. time slot with “Amor Eterno” among Adults 18-34 for the second consecutive week. “Amor Eterno” averaged more Total Viewers 2+ (+65% to 2.1 million), Adults 18-49 (+58% to 799,000) and Adults 18-34 (+69% to 337,000) to the network’s weeknight 9 p.m. hour from the comparable week in 2019 as well as out-delivered Telemundo’s “100 Dia Para Enamorarnos” by +133% among Total Viewers 2+, +93% among Adults 18-49 and +88% among Adults 18-34.
- In its second week, “Como Tu No Hay 2” averaged 1.7 million Total Viewers 2+, 746,000 Adults 18-49 and 316,000 Adults 18-34 and positioned Univision as the No. 1 broadcast network in the weeknight 10 p.m. hour, out-delivering ABC, CBS and NBC for the second consecutive week among Adults 18-34 as well as the No. 2 broadcast network, ahead of ABC and NBC among Adults 18-49. The romantic comedy attracted more Total Viewers 2+ (+29%), Adults 18-49 (+37%) and Adults 18-34 (+36%) than the comparable week of its predecessor while also delivered two times the audience levels of Telemundo’s “La Reina del Sur II Edicion Especial” across all three demographics.
- On every single weeknight last week, Univision’s “Te Doy La Vida” “Amor Eterno” and “Como Tú No Hay 2” ranked within the top 12 programs on broadcast television, delivering more Adult 18-49 and Adult 18-34 viewers than first-run episodes of such English-language dramas as ABC’s “For Life” and “The Baker and The Beauty;” CBS’ “Tommy;” NBC’s “Blindspot” and “Council of Dads” and The CW’s “DC’s Legends of Tomorrow,” “Dynasty,” “Flash,” “In The Dark,” “Katy Keene,” “Riverdale” and “Roswell New Mexico.”
- On Sunday night, Univision’s two-hour special “Por Ellas” attracted 911,000 Total Viewers 2+, 254,000 Adults 18-49 and 84,000 Adults 18-34. It increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+14%), Adults 18-49 (+22%) and Adults 18-34 (-4%) and drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo during the 8 p.m. to 10 p.m. time slot (+30% adv.) as well as for the entire night (+48% adv.) among Total Viewers 2+.
Source: Nielsen, NPM (05/04/2020-05/10/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.