UniMás Delivers 19th Consecutive Week of Year-Over-Year Primetime Audience Growth Across All Key Demos
UniMás Broadcast Prime Highlights – Week of March 2, 2020 to March 8, 2020
- UniMás’ “Enamorándonos” increased its audience week-to-week among Adults 18-34 (+5% to 143,000) while averaging 715,000 Total Viewers 2+ and 344,000 Adults 18-49.
- “Enamorándonos” positioned UniMás ahead of CBS (+50% adv.) and The CW (+321% adv.) in the 8:00 p.m. to 10:00 p.m. time period on Tuesday night among Adults 18-34.
- The reality series also drew in more Adults 18-34 than first-run episodes of ABC’s “Stumptown;” NBC’s “Will & Grace,” “Little Big Shots,” “Zoey’s Extraordinary Playlist” and “Indebted;” and The CW’s “All American,” “Riverdale,” “Batwoman,” “Supergirl,” “Black Lightning,” “Katy Keene” and “Nancy Drew.”
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+55% to 554,000), Adults 18-49 (+66% to 268,000) and Adults 18-34 (+68% to 114,000), marking the nineteenth consecutive week of audience growth.
- In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus the previous season among Total Viewers 2+ (+40% to 501,000), Adults 18-49 (+45% to 240,000) and Adults 18-34 (+38% to 102,000).
- UniMás out-delivered The CW in primetime with double-digit audience advantages among Adults 18-49 (+34% adv.) and Adults 18-34 (+68% adv.), marking the seventh and twelfth consecutive week it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
- In its finale week, UniMás’ weeknight late prime program “Sin Miedo a La Verdad S2” delivered more Adults 18-49 (+9% to 88,000) compared to its premiere week. The series also averaged more Adults 18-49 (+5%) than the final week of its predecessor “Esta Historia Me Suena.”
- Driven by Saturday night’s airing of “Festival Viña del Mar 2020” and “Cinenight: Tracers,” UniMás increased its Saturday 8:00 p.m. to 12:00 a.m. time period week-to-week by double-digit margins among Adults 18-34 (+13% to 72,000).
- On Sunday night, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-49 (+37% adv.) and Adults 18-34 (+36% adv.) with a line-up that included “Cineplex: Armored” and “CineMás: The Taking of Pelham 123,” marking the thirteenth consecutive Sunday that it has outperformed The CW.
- UniMás attracted more Total Viewers 2+ (+145% adv.), Adults 18-49 (+248% adv.) and Adults 18-34 (+307% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (03/02/2020-03/08/2020 vs. 02/24/2020-03/01/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD