UniMás Tops The CW on Sunday Night By Triple-Digits Among All Key Demos
UniMás Delivers 18th Consecutive Week of Year-Over-Year Primetime Audience Growth Across All Key Demos
UniMás Broadcast Prime Highlights – Week of February 24, 2020 to March 01, 2020
- On Tuesday night, UniMas’ “Enamorándonos” delivered its highest-rated telecast among Adults 18-34 (193,000) since its premiere. The airing also outperformed ABC (+16% adv.) and The CW (+80% adv.) by double-digit margins in the 8:00 p.m. to 10:00 p.m. time period.
- UniMás’ “Enamorándonos” averaged 728,000 Total Viewers 2+, 340,000 Adults 18-49 and 136,000 Adults 18-34 for the entire week.
- The reality series also drew in more Adults 18-34 than first-run episodes of ABC’s “Mixed-ish;” NBC’s “Lincoln Rhyme: Hunt for the Bone Collector” and “Indebted;” and The CW’s “The Flash,” “All American,” “Black Lightning,” “Riverdale,” “DC’s Legends of Tomorrow,” “Katy Keene,” “Charmed,” “Nancy Drew” and “Dynasty.”
- On Sunday night, UniMás out-delivered The CW for the entire night with triple-digit audience advantages among Total Viewers 2+ (+127% adv.), Adults 18-49 (+273% adv.) and Adults 18-34 (+538% adv.) with a line-up that included “Cineplex: Collateral Damage” and “CineMás: Blood and Bone,” marking the twelfth consecutive Sunday that it has outperformed The CW. The Sunday night movie-lineup also increased the network’s 7:00 p.m. to 11:00 p.m. time period by double-digit margins among Total Viewers 2+ (+30% to 808,000) and Adults 18-49 (+14% to 373,000) versus the prior week.
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+55% to 615,000), Adults 18-49 (+59% to 286,000) and Adults 18-34 (+50% to 117,000), marking the eighteenth consecutive week of audience growth.
- For the entire week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+3% to 615,000).
- In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus the previous season among Total Viewers 2+ (+39% to 499,000), Adults 18-49 (+44% to 239,000) and Adults 18-34 (+36% to 102,000).
- UniMás out-delivered The CW in primetime among Total Viewers 2+ (+5% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+72% adv.), marking the sixth and eleventh consecutive week it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
- UniMás’ weeknight late prime program, “Sin Miedo a La Verdad S2” increased its audience week-to-week among Total Viewers 2+ (+5% to 179,000), Adults 18-49 (+15% to 97,000) and Adults 18-34 (+19% to 50,000).
- UniMás attracted more Total Viewers 2+ (+206% adv.), Adults 18-49 (+327% adv.) and Adults 18-34 (+388% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (02/24/2020-03/01/2020 vs. 02/17/2020-02/23/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.