Univision’s “Rubí” Delivers Highest-Rated Weekly Performance Across All Key Demos, Outperforms ABC and CBS Among Adults 18-34 in its Timeslot During Final Week
Liga MX Soccer Doubleheader Propels Univision Ahead of CBS, NBC and FOX on Saturday Night with Adults 18-34
Univision Broadcast Prime Highlights – Week of February 24, 2020 to March 01, 2020
- Univision ranked as the fifth most-watched broadcast network during primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34, ahead of The CW for the entire week.
- Univision increased its primetime audience year-over-year among Total Viewers 2+ (+9% to 1.4 million), Adults 18-49 (+6% to 586,000) and Adults 18-34 (+18% to 245,000).
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six of seven nights last week for the tenth consecutive week among Adults 18-34.
- Univision finished as the No. 1 Spanish-language network in primetime for the fourteenth consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+30% adv.), Adults 18-49 (+24% adv.) and Adults 18-34 (+23% adv.).
- Univision doubled its weeknight primetime audience year-to-year among Total Viewers 2+ (+18% to 1.7 million), Adults 18-49 (+15% to 688,000) and Adults 18-34 (+30% to 289,000). Univision also ranked as the No. 1 Spanish-language network in the Monday through Friday 8 p.m. to 11 p.m. time slot with double-digit audience advantages over Telemundo among Total Viewers 2+ (+55% adv.), Adults 18-49 (+45% adv.) and Adults 18-34 (+40% adv.).
- At 8 p.m., “Ringo” increased its audience week-to-week among Total Viewers 2+ (+2% to 1.7 million) and Adults 18-49 (+6% to 651,000) while averaging 305,000 Adults 18-34. “Ringo” also delivered year-over-year double-digit audience growth to the network’s Monday through Friday 8 p.m. to 9 p.m. time slot among Total Viewers 2+ (+13%), Adults 18-49 (+20%) and Adults 18-34 (+48%). “Ringo” also drove Univision to a first-place finish on Spanish-language television, outperforming the second hour of Telemundo’s “Exatlón: Estados Unidos” by double-digits among Total Viewers 2+ (+17% adv.), Adults 18-49 (+15% adv.) and Adults 18-34 (+37% adv.).
- At 9 p.m., “Amor Eterno 2” increased the network’s 9 p.m. to 10 p.m. time period by double-digit margins among Total Viewers 2+ (+22% to 1.7 million), Adults 18-49 (+13% to 655,000) and Adults 18-34 (+21% to 262,000) versus the comparable week in 2019. The series also grew the network’s 9 p.m. to 10 p.m. time slot by double-digit margins year-over-year among Total Viewers 2+ (+22%), Adults 18-49 (+13%) and Adults 18-34 (+21%). The novela series positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo’s “La Doña 2” with double-digit audience advantages among Total Viewers 2+ (+88% adv.), Adults 18-49 (+66% adv.) and Adults 18-34 (+40% adv.).
- At 10 p.m., the final week of “Rubí” delivered its highest-rated weekly performance among all key demos and grew week-to-week among Total Viewers 2+ (+11% to 1.8 million), Adults 18-49 (+12% to 768,000) and Adults 18-34 (+9% to 302,000). “Rubí” also positioned Univision ahead of ABC and CBS with Adults 18-34 in the 10 p.m. hour for the entire week. In its final week the series attracted more Total Viewers 2+ (+8%), Adults 18-49 (+12%) and Adults 18-34 (+9%) than the comparable airings of its predecessor, “El Dragon” as well as delivered year-over-year audience growth to the network’s Monday through Friday 10 p.m. to 11 p.m. time slot among Total Viewers 2+ (+23%), Adults 18-49 (+15%) and Adults 18-34 (+23%). The series also positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo’s “Operación Pacífico” by double-digits among Total Viewers 2+ (+89% adv.), Adults 18-49 (+80% adv.) and Adults 18-34 (+56% adv.).
- Univision’s weeknight series, “Ringo,” “Amor Eterno 2” and “Rubí” drew in more Adults 18-34 than first-run episodes of ABC’s “The Goldbergs,” “A Million Little Things,” “For Life,” “The Conners,” “Single Parents,” “Bless This Mess,” “Black-ish” and “Mixed-ish;” CBS’s “Hawaii Five-0,” “God Friended Me,” “NCIS: Los Angeles,” “Tommy,” “SEAL Team,” “Macgyver” and “NCIS: New Orleans;” NBC’s “Brooklyn Nine-Nine,” “Superstore,” “Good Girls,” “Zoey’s Extraordinary Playlist,” “Will & Grace,” “Lincoln Rhyme: Hunt for the Bone Collector” and “Indebted;” FOX”s “Outmatched,” “The Simpsons,” “Family Guy,” “Bob’s Burgers” and “Duncanville” as well as The CW’s “The Flash,” “Riverdale,” “All American,” “Katy Keene,” “Black Lightning,” “DC’s Legends of Tomorrow,” “Charmed,” “Nancy Drew” and “Dynasty.”
- Saturday night’s “Liga MX” back-to-back doubleheader matches featuring America vs. Necaxa (7:55 p.m.-10:01 p.m.) and Tigres UANL vs. UNAM (10:01 p.m.-12:05 a.m.) made Univision the No. 2 broadcast network among Adults 18-34 for the entire night, outperforming CBS, NBC and FOX during primetime. The back-to-back soccer games – America vs. Necaxa and Tigres UANL vs. UNAM – delivered an average audience of 838,000 Total Viewers 2+, 447,000 Adults 18-49 and 158,000 Adults 18-34. The games also positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo by double-digit margins among Adults 18-49 (+17% adv.) and Adults 18-34 (+17% adv.) during the 8:00 p.m. to 11:00 p.m. time period.
Source: Nielsen, NPM (02/24/2020-03/01/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.