UniMás Outperforms Telemundo and The CW For Entire Night on Sunday By Double-Digits Across All Key Demos
UniMás Finishes the November 2019 Sweep With Double-Digit Year-over-Year Primetime Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 25, 2019 to December 1, 2019
- For the sixth consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+41% to 475,000), Adults 18-49 (+33% to 223,000) and Adults 18-34 (+31% to 97,000).
- On Sunday night, UniMás out-delivered Telemundo for the entire night with double-digit audience advantages among Total Viewers 2+ (+22% adv.), Adults 18-49 (+58% adv.) and Adults 18-34 (+54% adv.) with a line-up that included “Cineplex: King Kong” and “CineMás: Riddick.” UniMás also delivered double-digit audience advantages over The CW among Adults 18-49 (+16% adv.) and Adults 18-34 (+38% adv.) for the second consecutive Sunday night. The Sunday night movie-lineup also delivered double-digit audience gains among Adults 18-49 (+15% to 361,000) and Adults 18-34 (+10% to 146,000) to the network’s 5:30 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás delivered double-digit year-over-year primetime audience growth during the November 2019 Sweep among Total Viewers 2+ (+28% to 486,000), Adults 18-49 (+28% to 225,000) and Adults 18-34 (+40% to 98,000).
- UniMás’ “Enamorándonos” increased its audience week-to-week among Total Viewers 2+ (+1% to 483,000), Adults 18-49 (+6% to 207,000) and Adults 18-34 (+7% to 91,000).
- Driven by Thursday night’s special Thanksgiving movie line-up including, “Cineplex: The Lord of the Rings: The Two Towers” and “Cineplex: Catwoman,” UniMás out-delivered Telemundo for the entire night among Adults 18-34 (+8% adv.). UniMás also delivered double-digit audience advantages among Adults 18-49 (+24% adv.) and Adults 18-34 (+71% adv.) over The CW for the entire night. The movie-lineup increased UniMás’ Thursday 7:00 p.m. to 12:30 a.m. time period week-to-week by double-to-triple digit margins among Total Viewers 2+ (+28% to 352,000), Adults 18-49 (+87% to 202,000) and Adults 18-34 (+193% to 120,000).
- UniMás attracted more Total Viewers 2+ (+29% adv.), Adults 18-49 (+73% adv.) and Adults 18-34 (+94% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (11/25/2019-12/01/2019 vs. 11/18/2019-11/24/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.