UniMás’ “Enamorándonos” Continues Steady Climb Averaging Its Highest-Rated Weekly Performance Since Premiere Among All Key Demos
UniMás Broadcast Prime Highlights – Week of November 11, 2019 to November 17, 2019
- For the fourth consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+12% to 452,000), Adults 18-49 (+17% to 219,000) and Adults 18-34 (+26% to 92,000).
- UniMás delivered week-over-week audience growth during Monday through Friday primetime among Total Viewers 2+ (+9% to 425,000), Adults 18-49 (+22% to 199,000) and Adults 18-34 (+20% to 83,000).
- Driven by Saturday night’s movie line-up including, “Cinenight: Taken” and “Cineplex: Man On Fire,” UniMás out-delivered Telemundo with double-digit audience advantages for the entire night among Total Viewers 2+ (+27% adv.), Adults 18-49 (+63% adv.) and Adults 18-34 (+88% adv.). The movie-lineup increased UniMás’ Saturday 8:00 p.m. to 12:30 a.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+19% to 701,000), Adults 18-49 (+39% to 357,000) and Adults 18-34 (+34% to 150,000).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Total Viewers 2+ (+15% to 536,000), Adults 18-49 (+24% to 251,000) and Adults 18-34 (+21% to 109,000), marking the eighth consecutive week of audience growth with Total Viewers 2+ and second consecutive week with Adults 18-34.
- UniMás’ weeknight late prime program, “Apocalipsis” delivered double-digit audience gains among Total Viewers 2+ (+11% to 199,000), Adults 18-49 (+26% to 72,000) and Adults 18-34 (+77% to 23,000) versus the previous week.
- On Friday night, UniMás outperformed The CW for the entire night by double-digit margins among Total Viewers 2+ (+20% adv.), Adults 18-49 (+69% adv.) and Adults 18-34 (+54% adv.) with the special live coverage of “CONCACAF Nations League 2019 USA vs. Canada.”
- USA vs. Canada delivered 500,000 Total Viewers 2+, 242,000 Adults 18-49 and 107,000 Adults 18-34, out-delivering The CW’s first-run episode of “Charmed” among Adults 18-49 and Adults 18-34. The Match also out-performed The CW’s first-run episode of “Dynasty” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- UniMás attracted more Total Viewers 2+ (+48% adv.), Adults 18-49 (+90% adv.) and Adults 18-34 (+136% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (11/11/2019-11/17/2019 vs. 11/04/2019-11/10/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.