UniMás Delivers Double-Digit Year-Over-Year Primetime Audience Growth For Second Consecutive Week Across All Key Demos
UniMás Broadcast Prime Highlights – Week of October 28, 2019 to November 3, 2019
- For the second consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+33% to 459,000), Adults 18-49 (+42% to 225,000) and Adults 18-34 (+52% to 97,000).
- For the entire week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+30% to 459,000), Adults 18-49 (+24% to 225,000) and Adults 18-34 (+7% to 97,000).
- On Sunday night, UniMás out-delivered Telemundo for the entire night among Adults 18-49 and Adults 18-34 with a line-up that included “Cineplex: Hitman” and “CineMás: Man of Steel.” UniMás also delivered double-digit audience advantages among Adults 18-49 (+40% adv.) and Adults 18-34 (+70% adv.) over The CW for the night, marking the second consecutive Sunday that it has outperformed The CW among Adults 18-34. The Sunday night movie-lineup also delivered audience gains among Total Viewers 2+ (+20% to 673,000), Adults 18-49 (+18% to 365,000) and Adults 18-34 (+2% to 165,000) to the network’s 6:00 p.m. to 11:00 p.m. time period versus the prior week.
- In its new Monday through Friday 8:00 p.m. to 10:00 p.m. time period, UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Total Viewers 2+ (+11% to 448,000) and Adults 18-49 (+11% to 208,000), marking the sixth consecutive week of audience growth with Total Viewers 2+.
- UniMás’ weeknight late prime program, “Apocalipsis” averaged its highest-rated weekly performance in the Monday through Friday 10:30 p.m. to 11:30 p.m. time period with double-digit week-to-week audience gains among Total Viewers 2+ (+25% to 198,000) and Adults 18-49 (+12% to 74,000), marking the second consecutive week of audience growth.
- Driven by Saturday night’s movie line-up including, “Cineplex: Hancock” and “Cinenight: Spy,” UniMás out-delivered Telemundo with double-digit audience advantages among Adults 18-34 (+29% adv.). The movie-lineup increased UniMás’ Saturday 6:30 p.m. to 11:00 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+45% to 508,000), Adults 18-49 (+38% to 260,000) and Adults 18-34 (+36% to 137,000).
- UniMás attracted more Total Viewers 2+ (+55% adv.), Adults 18-49 (+101% adv.) and Adults 18-34 (+120% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (10/28/2019-11/03/2019 vs. 10/21/2019-10/27/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.