UniMás Delivers Week-Over-Week Audience Growth During Weeknight Primetime For Third Consecutive Week Among All Key Demos
UniMás’ “Enamorándonos” Achieves Highest-Rated Weekly Performance Across All Key Demos
UniMás Broadcast Prime Highlights – Week of October 7, 2019 to October 13, 2019
- UniMás delivered double-digit week-over-week audience growth during Monday through Friday primetime among Total Viewers 2+ (+26% to 363,000), Adults 18-49 (+20% to 176,000) and Adults 18-34 (+33% to 80,000), marking the third consecutive week of audience growth.
- For the entire week, UniMás increased its primetime audience year-over-year among Total Viewers 2+ (+1% to 346,000), Adults 18-49 (+8% to 169,000) and Adults 18-34 (+19% to 81,000). UniMás also increased its audience week-over-week among Adults 18-34 (+7%).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+9% to 340,000), Adults 18-49 (+1% to 149,000) and Adults 18-34 (+8% to 68,000), marking the fourth consecutive week of audience growth with Adults 18-49 and Adults 18-34 and third consecutive week with Total Viewers 2+.
- UniMás’ weeknight late prime program, “Apocolipsis” increased its audience week-to-week among Total Viewers 2+ (+1% to 150,000) and Adults 18-49 (+13% to 61,000).
- On Friday night, UniMás outperformed The CW for the entire night by double-to-triple-digit margins among Total Viewers 2+ (+56% adv.), Adults 18-49 (+147% adv.) and Adults 18-34 (+132% adv.) with the special live coverage of “CONCACAF Nations League, Bermuda vs. México.”
- Bermuda vs. México delivered 1.0 million Total Viewers 2+, 545,000 Adults 18-49 and 262,000 Adults 18-34, out-delivering the premiere of CW’s “Charmed” and “Dynasty.” The match also out-performed first-run episodes of Telemundo’s “Final Del Paraiso” and “No te Puedes Esconder” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- UniMás attracted more Total Viewers 2+ (+9% adv.), Adults 18-49 (+32% adv.) and Adults 18-34 (+40% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (10/07/2019-10/13/2019 vs. 09/30/2019-10/06/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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