Univision Finishes Among Top Five Broadcast Network on the First Week of the 2019/2020 Season Across All Key Demos; Delivers Week-Over-Week Primetime Audience Growth for the Fourth Straight Week With Adults 18-49
Live Coverage of Liga MX’s Súper Clásico: América versus Chivas Propels Univision to Victory Over CBS, NBC and FOX on Saturday Night Among Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights – Week of September 23, 2019 to September 29, 2019
- On the first week of the 2019/2020 season, Univision finished as the fifth most-watched broadcast network during primetime, ahead of The CW with 1.3 million Total Viewers 2+, 550,000 Adults 18-49 and 242,000 Adults 18-34.
- Univision increased its primetime audience week-over-week among Total Viewers 2+ (+4% to 1.3 million), Adults 18-49 (+5% to 550,000) and Adults 18-34 (+14% to 242,000), marking the fourth consecutive week of audience growth with the key Adult 18-49 demographic.
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among Adults 18-34.
- Univision ranked as the No. 1 Spanish-language network in primetime with double-digit audience advantages over Telemundo for the fourth consecutive week among Total Viewers 2+ (+20% adv.) and Adults 18-49 (+20% adv.) as well as second consecutive week among Adults 18-34 (+16% adv.).
- On Saturday, Univision captured the No. 2 broadcast network ranking for the entire night, outperforming CBS, NBC and FOX among Adults 18-49 and Adults 18-34 with live coverage of Liga MX’s Súper Clásico between América and Guadalajara (Chivas). América vs. Chivas drew in 1.9 million Total Viewers 2+, 1.1 million Adults 18-49 and 510,000 Adults 18-34, making it the second most-watched program on broadcast television with both the key 18 to 49 and 18 to 34 demographics. In fact, América vs. Chivas delivered more key Adults 18-49 than NBC’s telecast of Virginia-Notre Dame and ESPN’s Mississippi State-Auburn matchup on Saturday. The sports event also drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+51% adv.), Adults 18-49 (+59% adv.) and Adults 18-34 (+57% adv.).
- Univision’s “La Usurpadora” delivered 1.6 million Total Viewers 2+, 694,000 Adults 18-49 and 299,000 Adults 18-34, positioning it as the No. 1 Spanish-language network during the weeknight 9 p.m. hour with double-digit audience advantages over Telemundo’s “El Final del Paraiso” among Total Viewers 2+ (+35% adv.), Adults 18-49 (+30% adv.) and Adults 18-34 (+12% adv.). With week-to-week audience gains of +4%,“La Usurpadora” drew in more Adult 18-34 viewers than first-run episodes of ABC’s “American Housewive,” “Black-ish,” “Bless This Mess,” “Emergence,” “Fresh Off the Boat,” “How To Get Away With Murder,” “Mixed-ish,” “Schooled,” “Stumptown” and “The Rookie;” CBS’ “All Rise,” “Blue Bloods,” “Bull,” “Carol’s Second Act,” “Evil,” “FBI,” “Hawaii Five-0,” “Magnum P.I.,” “Mom,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “The Neighborhood” and “Unicorn;” NBC’s “Bluff City Law,” “Law and Order: SVU,” “Perfect Harmony,” “Sunnyside” and “Superstore;” as well as The CW’s “Big Stage,” “Hypnotize Me,” “Masters of Illusion,” “Mysteries Decoded,” “The Outpost,” “Pandora,” “Peaking 1,” “Peaking 2,” “Penn & Teller: Fool Us” and “Whose Line Is It Anyway.”
- On Sunday, Univision finished as the top-rated Spanish-language network for the entire night, out-delivering Telemundo by +7% among Adults 18-49 and +11% among Total Viewers 2+.
- “Aquí y Ahora” increased its audience week-over-week among Total Viewers 2+ (+54% to 1.3 million), Adults 18-49 (+43% to 480,000) and Adults 18-34 (+61% to 167,000). It also outperformed Telemundo’s news special “Mr. Trump, Disculpe” in the 7 p.m. hour by double-digits among Adults 18-49 (+13% adv.) and Total Viewers 2+ (+19% adv).
- In its second airing, “Reina de la Canción” delivered more Total Viewers 2+ (+6% to 1.4 million), Adults 18-49 (+5% to 510,000) and Adults 18-34 (+8% to 197,000) than its premiere. The reality competition series also made Univision the No. 1 Spanish-language network during the 8 p.m. to 10 p.m. time slot, out-delivering Telemundo’s “Exatlón Estados Unidos” among Adults 18-49 (+4% adv.) and Total Viewers 2+ (+7% adv.).
- The finale of “Sin Miedo a la Verdad” attracted 943,000 Total Viewers 2+, 354,000 Adults 18-49 and 127,000 Adults 18-34. It also averaged more Adults 18-49 (+4% adv.) and Total Viewers 2+ (+13% adv.) than Telemundo’s “El Secreto de Selena” during the Sunday 10 p.m. hour.
Source: Nielsen, NPM (09/23/2019-09/29/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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