Univision Univision Outperforms ABC, CBS, NBC or FOX on Six of Seven Nights for Fourth Straight Week
“Sábado Futbolero” Drives Univision to Victory over CBS, NBC and FOX on Saturday Night Among Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights – Week of August 26, 2019 to September 1, 2019
- For the fourth consecutive week, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34.
- Univision finished ahead of CBS, FOX and The CW during primetime among Adults 18-34 for the entire week. Last week also marked the 49th consecutive week since the start of the current 2018/2019 season that Univision has surpassed The CW in primetime with 1.0 million Total Viewers 2+, 413,000 Adults 18-49 and 184,000 Adults 18-34.
- Airing weeknights at 9 p.m., Univision’s “Juntos, El Corazón Nunca Se Equivoca” averaged its highest-rated weekly performance with week-over-week audience gains among Total Viewers 2+ (+9% to 1.1 million), Adults 18-49 (+2% to 425,000) and Adults 18-34 (+13% to 194,000), marking the second consecutive week of audience growth since its premiere. The series also attracted more Adult 18-34 viewers than first-run episodes of ABC’s “Reef Break;” NBC’s “Hollywood Game Night;” FOX’s “BH90210,” “So You Think You Can Dance” and “What Just Happened??! With Fred Savage” as well as The CW’s entire original primetime line-up consisting of “Big Stage,” “Bulletproof,” “Hypnotize Me,” “I Ship It,” “Masters of Illusion,” “Mysteries Decoded,” “Pandora,” “Penn & Teller: Fool Us,” “The Outpost,” “Two Sentence Horror Stories” and “Whose Line Is It Anyway.”
- Friday night’s finale of “La Reina Soy Yo” delivered 1.3 million Total Viewers 2+, 496,000 Adults 18-49 and 248,000 Adults 18-34, positioning Univision as the No. 1 broadcast network during the 8pm hour, outperforming ABC, CBS, NBC, FOX and The CW among Adults 18-34 as well as the No. 2 broadcast network, ahead of ABC, CBS, FOX and The CW among Adults 18-49. As the second highest-rated program on broadcast television, the series drew in more 18 to 34 viewers than first-run episodes of ABC’s “What Would You Do?” and The CW’s “Masters of Illusion” and “Big Stage.” “La Reina Soy Yo” also averaged more Total Viewers 2+ (+18% adv.), Adults 18-49 (+2% adv.) and Adults 18-34 (+49% adv.) than the second hour of Telemundo’s “Exatlón Estados Unidos” during its finale from 8:00 p.m. to 9:00 p.m. on Friday night.
- On Saturday night, Univision captured the No. 2 broadcast network ranking for the entire night, outperforming CBS, NBC and FOX among Adults 18-49 and Adults 18-34 with live coverage of “Sábado Futbolero.” The matches also propelled Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo among Adults 18-49 (+15% adv.) and Total Viewers 2+ (+30% adv.).
- The first matchup of the night between Tigres UANL and Leon attracted more Total Viewers 2+ (+47% to 853,000), Adults 18-49 (+53% to 407,000) and Adults 18-34 (+58% to 171,000) to the network’s 8:00 p.m. to 10:00 p.m. time slot from the comparable Saturday in 2018, making it the fourth and fifth most-watched program on all of broadcast television with the respective 18 to 34 and 18 to 49 demographics.
- Cruz Azul vs. Guadalajara (Chivas) retained and increased its overall lead-in audience by +9% with 933,000 Total Viewers 2+ and delivered double-digit year-over-year audience growth to the network’s Saturday 10:00 p.m. to 12:00 a.m. time period to rank as the second highest-rated program on broadcast television among Adults 18-49 (+22% to 501,000) and Adults 18-34 (+21% to 216,000). Univision ranked as the No. 1 Spanish-language network in primetime, out-delivering Telemundo for the entire week among Total Viewers 2+.
- Univision’s primetime newsmagazine, “Aquí y Ahora” increased its audience week-over-week among Total Viewers 2+ (+20% to 916,000) and Adults 18-49 (+28% to 387,000) as well as year-over-year by +30% and +59% across these two demographics, respectively. “Aquí y Ahora” also made Univision the top-rated Spanish-language network during the Sunday 7 p.m. hour with double-digit audience advantages over Telemundo among Adults 18-49 (+11% adv.) and Total Viewers 2+ (+10% adv.).
Source: Nielsen, NPM (08/26/2019-09/01/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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