“Noticiero Univision Edición Nocturna” Averages Highest-Rated Weekly Performance on UniMás With Second Consecutive Week of Audience Growth Among Adults 18-49 and Total Viewers 2+
UniMás Broadcast Prime Highlights – Week of August 5, 2019 to August 11, 2019
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+56% to 397,000), Adults 18-49 (+43% to 180,000) and Adults 18-34 (+22% to 67,000), marking the fifth and eighth consecutive week of audience growth with Adults 18-49 and Total Viewers 2+, respectively.
- For the second consecutive week, “Noticiero Univision Edición Nocturna” increased its audience week-over-week among Total Viewers 2+ (+32% to 398,000) and Adults 18-49 (+38% to 161,000), marking its highest-rated weekly performance on the UniMás network.
- UniMás’ weeknight 10:30 p.m. comedy block (“Vecinos,” “Nosotros Los Guapos” and “40 y 20”) delivered more Total Viewers 2+ (+10% to 199,000), Adults 18-49 (+34% to 99,000) and Adults 18-34 (+21% to 34,000) than the previous week.
- On Sunday night, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-49 (+17% adv.) and Adults 18-34 (+64% adv.) with a line-up that included “Cine De Las Estrellas: The Marine” and “Cine De Las Estrellas: The Matrix Reloaded,” marking the eleventh consecutive Sunday that it has outperformed The CW. The Sunday night movie-lineup also delivered double-digit audience gains to the network’s 6:30 p.m. to 11:00 p.m. time period versus the prior week among Adults 18-34 (+13% to 98,000).
- Driven by Saturday night’s movie line-up including, “Cineplex: Megamind” and “Cineplex: Snakes On A Plane,” UniMás increased its Saturday 7:00 p.m. to 11:00 p.m. time period week-to-week among Adults 18-34 (+5% to 68,000).
- UniMás attracted more Total Viewers 2+ (+65% adv.), Adults 18-49 (+165% adv.) and Adults 18-34 (+148% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (08/05/2019-08/11/2019 vs. 07/29/2019-08/04/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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