UniMás’ Weeknight Programming – “Inseparables, Amor Al Límite,” “Jesus” and “Noticiero Univision Edición Nocturna” – Increases Audience Week-Over-Week Across All Key Demos
UniMás Broadcast Prime Highlights – Week of July 15, 2019 to July 21, 2019
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+29% to 440,000), Adults 18-49 (+15% to 197,000) and Adults 18-34 (+16% to 81,000), marking the second and fifth consecutive week of audience growth with Adults 18-49 and Total Viewers 2+, respectively.
- For the entire week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+9% to 440,000), Adults 18-49 (+8% to 197,000) and Adults 18-34 (+23% to 81,000).
- UniMás’ “Inseparables, Amor Al Límite” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+2% to 291,000), Adults 18-49 (+5% to 161,000) and Adults 18-34 (+22% to 72,000).
- “Jesus” averaged its highest-rated weekly performance on the UniMás network with double-digit week-to-week audience gains among Adults 18-49 (+10% to 218,000) and Adults 18-34 (+32% to 74,000). The series also increased its audience by +3% among Total Viewers 2+ (595,000).
- UniMás’ weeknight 10 p.m. news program, “Noticiero Univision Edición Nocturna” increased its audience week-over-week among Total Viewers 2+ (+8% to 341,000), Adults 18-49 (+12% to 133,000) and Adults 18-34 (+23% to 38,000).
- UniMás’ weeknight 10:30 p.m. comedy block (“Vecinos,” “Nosotros Los Guapos” and “40 y 20”) delivered more Total Viewers 2+ (+25% to 197,000), Adults 18-49 (+18% to 90,000) and Adults 18-34 (+58% to 30,000) than the previous week.
- For the eighth consecutive Sunday, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+10% adv.; 553,000 vs. 504,000), Adults 18-49 (+111% adv.; 277,000 vs. 131,000) and Adults 18-34 (+168% adv.; 134,000 vs. 50,000) with a line-up that included “Cine De Las Estrellas: X-Men Origins: Wolverine” and “Cine De Las Estrellas: Godzilla.”
- Driven by Saturday night’s movie line-up including, “Cineplex: Jurassic Park III” and “Cineplex: Dawn of the Planet of the Apes,” UniMás increased its Saturday 7:00 p.m. to 11:30 p.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+17% to 477,000) and Adults 18-34 (+27% to 99,000).
- UniMás attracted more Total Viewers 2+ (+95% adv.), Adults 18-49 (+163% adv.) and Adults 18-34 (+153% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (07/15/2019-07/21/2019 vs. 07/08/2019-07/14/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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