UniMás Delivers Double-Digit Year-Over-Year Primetime Audience Growth For Fourth Consecutive Week Among Total Viewers 2+
UniMás’ “Inseparables, Amor Al Límite Amor” Averages Highest-Rated Weekly Performance With Double-Digit Week-Over-Week Audience Gains Among Adults 18-49 and Total Viewers 2+
UniMás Broadcast Prime Highlights – Week of July 8, 2019 to July 14, 2019
- For the fourth consecutive week, UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+34% to 404,000). UniMás also increased its primetime audience from the same week in 2018 among Adults 18-49 (+29% to 182,000) and Adults 18-34 (+6% to 66,000).
- UniMás’ “Inseparables, Amor Al Límite” averaged its highest-rated weekly performance since its premiere with double-digit week-to-week audience gains among Total Viewers 2+ (+25% to 284,000) and Adults 18-49 (+40% to 153,000). The reality series also attracted more Adults 18-34 (+55% to 59,000) versus the previous week.
- For the seventh consecutive Sunday, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+81% adv.), Adults 18-49 (+226% adv.) and Adults 18-34 (+350% adv.) with a line-up that included “Cine De Las Estrellas: Terminator 3: The Rise of The Machines” and “Cine De Las Estrellas: Hitman: Agent 47.” The Sunday night movie-lineup also delivered audience gains among Adults 18-34 (+7% to 144,000) to the network’s 7:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás’ epic series, “Jesus” delivered double-digit audience gains among Total Viewers 2+ (+21% to 578,000), Adults 18-49 (+14% to 199,000) and Adults 18-34 (+14% to 56,000) versus the prior week.
- Driven by Saturday night’s airing of “Cineplex: The Martian,” UniMás increased its Saturday 8:00 p.m. to 11:00 p.m. time period week-to-week by double-digits among Adults 18-49 (+12% to 227,000).
- UniMás attracted more Total Viewers 2+ (+59% adv.), Adults 18-49 (+88% adv.) and Adults 18-34 (+35% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (07/08/2019-07/14/2019 vs. 07/01/2019-07/07/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD
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