UniMás’ Weeknight 10 p.m. Newscast, “Noticiero Univision Edición Nocturna,” Delivers Double-Digit Week-Over-Week Audience Growth to the Time Period Across Key Demos
UniMás Broadcast Prime Highlights – Week of May 13, 2019 to May 19, 2019
- For the entire week, UniMás delivered double-digit week-over-week audience growth during primetime among Total Viewers 2+ (+27% to 408,000).
- During the first week airing on the UniMás network, “Jesus” attracted more Total Viewers 2+ (+108% to 563,000) and Adults 18-49 (+38% to 183,000) to the network’s 9:00 p.m. to 10:00 p.m. time period versus the previous week.
- In its premiere week, UniMás’ “Noticiero Univision Edición Nocturna” increased the network’s 10:00 p.m. to 10:30 p.m. time period by double-digits among Total Viewers 2+ (+75% to 290,000) and Adults 18-49 (+22% to 101,000) versus the prior week.
- UniMás’ weeknight 10:30 p.m. comedy block increased its audience by double-digits week-to-week among Total Viewers 2+ (+19% to 156,000) and also among Adults 18-49 (+6% to 69,000) with a line-up that included “Vecinos” on Monday, “Mi Lista De Exes” on Tuesday, “Renta Congelada” on Wednesday, “Simon Dice” on Thursday and “40 Y 20” on Friday.
- UniMás attracted more Total Viewers 2+ (+34% adv.), Adults 18-49 (+50% adv.) and Adults 18-34 (+39% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (05/13/2019-05/19/2019 vs. 05/06/2019-05/12/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.