UniMás Outperforms The CW for Third Consecutive Sunday Night By Double-Digits Among Adults 18-34
- UniMás delivered double-digit week-over-week audience growth during primetime among Adults 18-49 (+10% to 171,000) and Adults 18-34 (+13% to 70,000).
- For the third consecutive Sunday, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-34 (+35% adv.) and also among Adults 18-49 (+9% adv.) with a line-up that included “Cine De Las Estrellas: The Wolverine” and “Cine de las Estrellas: The Maze Runner.”
- UniMás’ Sunday night movie-lineup also delivered more Total Viewers 2+ (+3% to 562,000) and Adults 18-49 (+5% to 321,000) to the networks’ 7:00 p.m. to 11:30 p.m. time period versus the prior week.
- On Tuesday night, UniMás’ finale of the 8 p.m. series “Tres Milagros” delivered double-to-triple audience gains among Total Viewers 2+ (+65% to 362,000), Adults 18-49 (+104% to 186,000) and Adults 18-34 (+147% to 84,000) compared to its premiere performance. It also increased from the prior week by double-digits among Total Viewers 2+ (+18%), Adults 18-49 (+30%) and Adults 18-34 (+56%).
- UniMás’ 9 p.m. series, “Atrapada” also came to a conclusion on Tuesday night, averaging more Total Viewers 2+ (+14% to 319,000), Adults 18-49 (+23% to 164,000) and Adults 18-34 (+76% to 65,000) than the prior week. It also delivered audience gains among Total Viewers 2+ (+47%), Adults 18-49 (+73%) and Adults 18-34 (+71%) compared to its premiere telecast.
- UniMás’ 10 p.m. comedy block delivered double-digit audience gains to the network’s 10:00 p.m. to 11:00 p.m. time period versus the prior week among Total Viewers 2+ (+11% to 147,000), Adults 18-49 (+32% to 82,000) and Adults 18-34 (+57% to 33,000) with a line-up that included “Vecinos” on Monday, “Mi Lista De Exes” on Tuesday, “Renta Congelada” on Wednesday, “Simon Dice” on Thursday and “40 Y 20” on Friday.
- On Wednesday night, UniMás’ movie presentation of “Cineplex: Enough” delivered double-digit audience gains among Total Viewers 2+ (+18% to 317,000), Adults 18-49 (+37% to 180,000) and Adults 18-34 (+29% to 81,000) to the networks’ 8:00 p.m. to 10:00 p.m. time period versus the prior week.
- With Thursday’s night’s airing of “Cineplex: Snitch,” UniMás increased its 8:00 p.m. to 10:00 p.m. time period from the previous Thursday by double-digit margins among Total Viewers 2+ (+17% to 278,000), Adults 18-49 (+29% to 138,000), and Adults 18-34 (+35% to 62,000).
- On Friday night, UniMás’ final airing of the four-part special, “Viña del Mar 2019” delivered audience growth among Total Viewers 2+ (+7% to 192,000) and Adults 18-49 (+13% to 96,000) versus the previous week.
- UniMás attracted more Total Viewers 2+ (+18% adv.), Adults 18-49 (+73% adv.) and Adults 18-34 (+84% adv.) than the combined audience of Azteca and Estrella TV during primetime.
###