UniMás Outperforms The CW for Entire Night on Sunday Night by Triple-Digits Across All Key Demos With Live Soccer Coverage Featuring América vs. Cruz Azul
UniMás Broadcast Prime Highlights – Week of April 8, 2019 to April 14, 2019
- For the entire week, UniMás increased its audience by double-digit margins during primetime among Total Viewers 2+ (+14% to 409,000), Adults 18-49 (+19% to 198,000) and Adults 18-34 (+20% to 84,000) versus the prior week.
- On Sunday night, UniMás out-delivered The CW for the entire night with triple-digit audience advantages among Total Viewers 2+ (+145% adv.), Adults 18-49 (+239% adv.) and Adults 18-34 (+262% adv.) with a line-up that included special live coverage of “Liga MX Torneo Clausura: América vs. Cruz Azul” and “Cine de las Estrellas: Damage.”
- América vs. Cruz Azul delivered 1.1 million Total Viewers 2+, 653,000 Adults 18-49 and 291,000 Adults 18-34. It was the fourth most-watched program on broadcast television with more Adult 18-34 viewers than the entire original primetime line-up on CBS (“60 Minutes”, “God Friended Me”, “NCIS: Los Angeles” and “Madam Secretary”) as well as first-run episodes of NBC’s “World Of Dance” and “Good Girls” and Telemundo’s “Exatlon Estados Unidos” and “La Voz”.
- The movie presentation of “Damage” delivered more Adults 18-34 (+11% to 128,000) to the networks’ 9:00 p.m. to 11:00 p.m. time period versus the prior week.
- UniMás’ 9 p.m. series, “Atrapada” increased its audience week-to-week among Adults 18-34 (+2% to 50,000).
- On Friday night, UniMás’ airing of the second part of the “Viña del Mar 2019” special averaged 224,000 Total Viewers 2+, 92,000 Adults 18-49 and 46,000 Adults 18-34.
- Driven by Saturday night’s movie line-up including “Cineplex: Open Water 3: Cage Dive” and “Cineplex: Enough,” UniMás increased its Saturday 7:30 p.m. to 11:00 p.m. time period week-to-week among Total Viewers 2+ (+18% to 426,000) and Adults 18-49 (+11% to 197,000).
- UniMás attracted more Total Viewers 2+ (+40% adv.), Adults 18-49 (+77% adv.) and Adults 18-34 (+87% adv.) than the combined audience of Azteca and Estrella TV during primetime.
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