UniMás Broadcast Prime Highlights – Week of January 21, 2019 to January 27, 2019
- UniMás increased its audience by double-digit margins during primetime among Total Viewers 2+ (+12% to 358,000), Adults 18-49 (+25% to 171,000) and Adults 18-34 (+19% to 76,000) versus the prior week.
- In its premiere week, UniMás’ “Tres Milagros” delivered double-digit audience growth to the network’s Monday through Friday 8 p.m.-9 p.m. time period among Total Viewers 2+ (+10% to 283,000), Adults 18-49 (+38% to 123,000) and Adults 18-34 (+32% to 56,000).
- In its premiere week, “Atrapada” averaged more among Adults 18-49 (+15% to 130,000) and Total Viewers 2+ (+7% to 270,000) to UniMas’ weeknight 9pm hour audience compared to the previous week.
- Season 2 of UniMás’ “Rosario Tijeras” delivered audience gains among Total Viewers 2+ (+4% to 352,000) and Adults 18-49 (+7% to 174,000) versus the previous week.
- On Friday night (8 p.m.-9 p.m.), UniMás’ “La Gran Sorpresa” delivered double-digit week-over-week audience growth among Total Viewers 2+ (+33% to 227,000) and Adults 18-49 (+29% to 85,000) versus the prior week.
- UniMás’ Saturday night “Cineplex” movie line-up of “10,000 BC” and “Training Day” averaged more Adults 18-49 (+12% to 208,000) and Adults 18-34 (+33% to 106,000) to the network’s 7:00 p.m.-11:30 p.m. time period versus the prior week.
- On Sunday night, UniMás’ airing of “Seleccion Estados Unidos: Estados Unidos vs Panama“ delivered triple-digit audience growth to the network’s 8 p.m.-10 p.m. time period versus the previous week among Total Viewers 2+ (+126% to 736,000), Adults 18-49 (+158% to 359,000) and Adults 18-34 (+111% to 135,000).
- UniMás attracted more Total Viewers 2+ (+2 adv.), Adults 18-49 (+27% adv.) and Adults 18-34 (+43% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of January 21, 2019 to January 27, 2019
Source: Nielsen, NPM (01/21/2019-01/27/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.