Univision Kicks Off New Year with Double-Digit Week-Over-Week Audience Growth Across All Key Demos, Ranks as 5th Most-Watched Broadcast Network in Primetime
For the Second Straight Week Univision Outperforms One or More of Top English-Language Broadcasters – ABC, CBS, NBC and FOX – on Five of Seven Nights Among Adults 18-34
Univision Broadcast Prime Highlights – Week of December 31, 2018 to January 6, 2019
- Univision begins as the 5th most-watched broadcast network in primetime for the entire week, out-delivering The CW for the 15th consecutive week since the start of the current 2018/2019 season with double-digit week-over-week audience growth among Total Viewers 2+ (+23% to 1.4 million), Adults 18-49 (+25% to 547,000) and Adults 18-34 (+38% to 234,000).
- For the 2nd consecutive week, Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34.
- Univision ranked as the No. 1 Spanish-language network during primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+50% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+35% adv.). This marked the 10th consecutive week that Univision occupied the top-ranked Spanish-language network position with Total Viewers 2+.
- From Monday through Friday, Univision increased its primetime audience from the prior week among Total Viewers 2+ (+20% to 1.4 million), Adults 18-49 (+23% to 575,000) and Adults 18-34 (+40% to 254,000).
- At 8 p.m., “Jesus” delivered week-over-week audience gains among Total Viewers 2+ (+7% to 1.4 million), Adults 18-49 (+8% to 535,000) and Adults 18-34 (+25% to 216,000). The epic series also made Univision the No. 1 Spanish-language network with double-digit audience advantages over Telemundo’s “La Sultana” among Total Viewers 2+ (+34% adv.), Adults 18-49 (+39% adv.) and Adults 18-34 (+33% adv.).
- At 9 p.m., “Mi Marido Tiene Más Familia” attracted more Total Viewers 2+ (+17% to 1.5 million), Adults 18-49 (+17% to 603,000) and Adults 18-34 (+35% to 266,000) than the prior week. The dramedy also outperformed Telemundo’s “Falsa Identidad” by +34% among Total Viewers 2+, +20% among Adults 18-49 and +23% among Adults 18-34.
- At 10 p.m., “Amar A Muerte” averaged its highest-rated weekly performance with week-to-week audience gains among Total Viewers 2+ (+13% to 1.5 million), Adults 18-49 (+14% to 648,000) and Adults 18-34 (+27% to 292,000). The supernatural series also out-delivered Telemundo’s “Señora Acero V” for the tenth consecutive week among Total Viewers 2+ (+66% adv.), Adults 18-49 (+55% adv.) and Adults 18-34 (+60% adv.).
- On Saturday night, Univision finished ahead of CBS with its live coverage of “Sábado Futbolero” among Adults 18-34. Preceded by Leon vs. Tigres UANL which drew in 709,000 Total Viewers 2+, 314,000 Adults 18-49 and 117,000 Adults 18-34, Guadalajara (Chivas) vs. Tijuana retained and increased this overall lead-in audience by +39% with 989,000 Total Viewers 2+ and averaged more Adults 18-49 (+83% to 491,000) and Adults 18-34 (+81% to 199,000) to the network’s 10pm to 12am time slot from the comparable Saturday last year. Guadalajara (Chivas) vs. Tijuana also ranked among the top-rated programs on broadcast television, in fifth-place among Adults 18-34 and in eighth-place among Adults 18-49.
- Sunday night’s two-hour premiere of “Mira Quién Baila All Stars” attracted 1.9 million Total Viewers 2+, 690,000 Adults 18-49 and 280,000 Adults 18-34 and drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo during the 8pm to 10pm time slot (+78% adv.) as well as for the entire night (+50% adv.) in the key Adult 18-49 demographic. The dance reality competition series also delivered more Adult 18-34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary” and FOX’s “Rel.”
- Univision’s Sunday night news programs, “Aquí y Ahora” (411,000) and “Crónicas” (544,000) increased their Adult 18-49 audience levels by +4% and +38%, respectively compared to their previous airing. “Aquí y Ahora” also delivered week-to-week audience growth among Total Viewers 2+ (+15% to 1.3 million) and Adults 18-34 (+16% to 153,000) while “Crónicas” positioned Univision among the top-rated broadcast networks in the Sunday 10pm hour, outperforming ABC (+14% adv.) and Telemundo (+10% adv.) by double-digit margins with the young Adult 18-34 viewers.Broadcast Prime Network Rankers – Week of December 31, 2018 to January 6, 2019
Source: Nielsen, NPM (12/31/2018-01/06/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
