UniMás’ Sunday Night Lineup Drives Network to Win Versus The CW By Double-Digits with Adults 18-49 and Adults 18-34
UniMás Delivers Double-Digit Week-Over-Week Audience Growth in Primetime for Second Consecutive Week Among All Key Demos
UniMás Broadcast Prime Highlights – Week of December 31, 2018 to January 6, 2019
- For the second consecutive week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+11% to 332,000) and Adults 18-49 (+13% to 149,000).
- On Sunday night, UniMás out-delivered The CW with double-digit audience advantages in primetime among Adults 18-49 (+22% adv.) and Adults 18-34 (+32%).
- UniMás’ “Rosario Tijeras” achieved its highest-rated weekly performance since its premiere and grew by double-digit margins among Total Viewers (+36% to 202,000), Adults 18-49 (+43% to 97,000) and Adults 18-34 (+33% to 45,000) versus the prior week.
- With Saturday’s night’s movie line-up including “Cineplex: Blood Diamond” and “Cineplex: Rambo,” UniMás increased its Saturday 7:00pm-11:30pm time period week-to-week by double-digit margins among Total Viewers 2+ (+35% to 539,000), Adults 18-49 (+73% to 236,000), and Adults 18-34 (+58% to 104,000).
- Sunday night’s primetime line-up including “Cine de las Estrellas: 10,000 BC” and “Cine de las Estrellas: Body of Lies” drew in more Total Viewers 2+ (+2% to 401,000), Adults 18-49 (+14% to 177,000) and Adults 18-34 (+20% to 74,000) to the network’s 6:30pm to 11:00pm time period compared to the previous Sunday.
- UniMás attracted more Adults 18-49 (+25% adv.) and Adults 18-34 (+33% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of December 31, 2018 to January 6, 2019
Source: Nielsen, NPM (12/31/2018-01/06/2019 vs. 12/24/2018-12/30/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
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