UniMás Outperforms The CW for the Entire Night on Thursday By Double-Digit Margins Among Adults 18-49 and Adults 18-34
UniMás Delivers Week-Over-Week Audience Growth During Primetime For the Fourth Straight Week Across All Key Demos
UniMás Broadcast Prime Highlights – Week of November 19, 2018 to November 25, 2018
For the fourth consecutive week, UniMás delivered week-over-week audience growth during primetime among Total Viewers 2+ (+12% to 451,000), Adults 18-49 (+9% to 204,000) and Adults 18-34 (+25% to 91,000).
For the second consecutive week, UniMás increased its Monday through Friday 8pm to 11pm time period audience by double digit margins versus prior week among Total Viewers 2+ (+27% to 485,000), Adults 18-49 (+27% to 229,000) and Adults 18-34 (+40% to 101,000).
UniMás out-performed The CW on Thursday night with double-digit audience advantages among Adults 18-49 (+20% adv.) and Adults 18-34 (+76% adv.). Airing the Thanksgiving movie special, “The Nanny Diaries,” from 9pm-11pm, the network increased its Adult 18-34 audience by +24% (134,000) versus last year’s movie special.
For the second consecutive week, UniMás’ Adventure Reality Competition Series, “Reto 4 Elementos: Naturaleza Extrema” delivered audience gains among Total Viewers 2+ (+30% to 422,000) and Adults 18-49 (+24% to 184,000) and also increased the audience among Adults 18-34 (+37% to 70,000) compared to the prior week.
On Saturday night, UniMás delivered week-to-week audience growth among Total Viewers 2+ (+54% to 289,000), Adults 18-49 (+54% to 131,000) and Adults 18-34 (+170% to 73,000).
- Sitcom “Segun Bibi” increased its audience among Total Viewers 2+ (+8% to 222,000), Adults 18-49 (+1% to 98,000) and Adults 18-34 (+76% to 58,000) versus the prior week.
- Saturday night’s movie airing of “Killers” delivered week-to-week audience growth among Total Viewers 2+ (+79% to 322,000), Adults 18-49 (+86% to 147,000) and Adults 18-34 (224% to 81,000).
UniMás attracted more Total Viewers 2+ (+9% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+49% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of November 19, 2018 to November 25, 2018
Source: Nielsen, NPM (11/19/2018-11/25/2018 vs. 11/12/2018-11/18/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.