UniMás Broadcast Prime Highlights – Week of November 5, 2018 to November 11, 2018
For the second consecutive week, UniMás delivered week-to-week audience growth during primetime among Total Viewers 2+ (+10% to 379,000), Adults 18-49 (+11% to 176,000) and Adults 18-34 (+6% to 68,000).
On Sunday night, UniMás out-delivered Telemundo for the entire night with 766,000 Total Viewers 2+ (+4% adv.) and 395,000 Adults 18-49 (+16% adv.).
- “Liga MX” showdown between Santos Laguna and America averaged more Total Viewers 2+ (+98% to 1.0 million), Adults 18-49 (+142% to 526,000) and Adults 18-34 (+120% to 224,000) to the network’s 7pm to 9pm time period versus the prior Sunday. UniMás also out-delivered Telemundo by +32% among Adults 18-34 in the 7pm to 9pm time period.
- “Cine de las Estrellas: The Maze Runner” delivered double-digit audience growth to UniMás’ 9pm to 11pm time slot among Total Viewers 2+ (+38% to 523,000), Adults 18-49 (+64% to 263,000) and Adults 18-34 (+18% to 92,000) compared to the previous Sunday.
UniMás also out-delivered The CW on Sunday night among both Adults 18-49 and Adults 18-34.
UniMás’ primetime novela, “Entre Dos Amores” achieved its highest-rated weekly performance and increased its audience by double-digit margins among Total Viewers 2+ (+22% to 203,000), Adults 18-49 (+13% to 76,000) and Adults 18-34 (+10% to 32,000) versus the prior week.
For the third consecutive week, UniMás’ Saturday night sitcom, “Segun Bibi” delivered double-digit audience growth to the network’s 8pm to 9pm time period among Total Viewers 2+ (+36% to 310,000) and Adults 18-49 (+11% to 116,000) versus the previous Saturday.
Saturday night’s movie presentation of “Cineplex: The Nanny Diaries” drew in more Total Viewers 2+ (+26% to 415,000) and Adults 18-49 (+12% to 182,000) to UniMás’ 9pm to 11pm time slot week-to-week.
In the current 2018-2019 Season, UniMás is averaging more Adults 18-49 (+12% adv. to 172,000) and Adults 18-34 (+6% adv.to 72,000) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of November 5, 2018 to November 11, 2018
Source: Nielsen, NPM (11/05/2018-11/11/2018 vs. 10/29/2018-11/04/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.