UniMás Increases Viewership Week-To-Week in Key Demos Including Total Viewers 2+, Adults 18-49 and Adults 18-34 in the Monday Through Friday 10pm Hour
UniMás Broadcast Prime Highlights – Week of October 8, 2018 to October 14, 2018
- Last week, UniMás delivered an average audience of 343,000 Total Viewers 2+, 157,000 Adults 18-49 and 68,000 Adults 18-34 during primetime.
- UniMás attracted more Total Viewers 2+ (+4% to 274,000), Adults 18-49 (+4% to 141,000) and Adults 18-34 (+25% to 60,000) to the Monday through Friday 10pm-11pm hour compared to the previous week.
- “La Jefa Del Campeón,” airing Monday through Wednesday, increased its audience week-to-week by double-digit margins among Total Viewers 2+ (+12% to 295,000), Adults 18-49 (+10% to 149,000) and Adults 18-34 (+19% to 57,000).
- Saturday night’s movie lineup, “Cineplex Sat: 3:10 to Yuma,” and “Cineplex Sat 1: Maggie” increased UniMás’ audience week-to-week by double digits among Total Viewers 2+ (+18% to 329,000).
- Driven by its back-to-back movie line-up that included “Cine De Las Estrellas Sun: Drive Angry” and “Cine De Las Estrellas Sun 2: The Departed,” UniMás averaged more Adults 18-34 (+11% to 98,000) than the previous Sunday night.
- UniMás attracted more Adults 18-49 (+5% adv.) and Adults 18-34 (+6% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (10/08/2018-10/14/2018 vs. 10/01/2018-10/07/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.