“Reto 4 Elementos: Naturaleza Extrema” Delivers Highest-Rated Telecast in Second Season on Thursday Night Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of October 1, 2018 to October 7, 2018
UniMás increased its weeknight primetime (Mon-Fri, 8pm-11pm) audience by double-digits among Total Viewers 2+ (+22% to 336,000), Adults 18-49 (+23% to 173,000) and Adults 18-34 (+23% to 75,000) versus the prior week.
Season 2 of UniMás’ Adventure Reality Competition “Reto 4 Elementos: Naturaleza Extrema” delivered its highest-rated telecast to date, on Thursday night, leading to double-digit audience growth among Total Viewers 2+ (+13% to 520,000), Adults 18-49 (+13% to 281,000) and Adults 18-34 (+19% to 124,000) versus the prior week performance.
UniMás outperformed The CW network during the Monday through Friday 8pm to 10pm time slot among Adults 18-34 (+16% adv.).
“La Jefa Del Campeón,” airing weeknights from 10pm to 11pm on UniMás, averaged more Total Viewers 2+ (+17% to 263,000), Adults 18-49 (+20% to 136,000) and Adults 18-34 (+9% to 48,000) versus the previous week.
UniMás attracted more Adults 18-49 (+16% adv.) and Adults 18-34 (+16% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of October 1, 2018 to October 7, 2018
Source: Nielsen, NPM (10/01/2018-10/07/2018 vs. 09/24/2018-09/30/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.