Monday through Friday from 8 p.m. to 10 p.m., UniMás Out-Delivered the CW by Double Digits Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of June 25, 2018 to July 1, 2018
Last week, UniMás registered week-to-week audience gains during weeknight primetime among Total Viewers 2+ (+5% to 450,000) and Adults 18-49 (+1% to 233,000) and maintained it among Adults 18-34 (101,000). Also increased the weeknight audience among Adults 18-49 (+2%) and Adults 18-34 (+4%) versus the comparable week in 2017.
UniMás increased its audience during the Monday through Friday 8p-10p block from the prior week among Total Viewers 2+ (+5% to 537,000), Adults 18-49 (1% to 275,000) and Adults 18-34 (+2% to 125,000).
- UniMás out-delivered the CW network by double-digit margins during the Monday to Friday 8p-10pm block among Adults 18-49 (+13% adv.) and Adults 18-34 (+44% adv.).
- Monday night’s sitcom “Nosotros Los Guapos” increased the time-period by double-digit margins over the previous week among Total Viewers 2+ (+43% to 291,000), Adults 18-49 (+52% to 155,000) and Adults 18-34 (+29% to 67,000).
- Airing Tuesday through Friday, UniMás adventure reality competition “Reto 4 Elementos: Naturaleza Extrema” delivered audience growth from the prior week among Total Viewers 2+ (+2% to 598,000) and Adults 18-34 (+1% to 140,000) and averaged 305,000 Adults 18-49.
UniMás “República Mundialista” in the weeknight 10:00pm to 12:00am block averaged 239,000 Total Viewers 2+, 128,000 Adults 18-49 and 47,000 Adults 18-34, increasing its audience by +4% among both Total Viewers 2+ and Adults 18-49 versus the prior week performance.
Saturday night’s movie, “Cine Cantinflas: El Bolero de Raquel,” increased UniMás’ audience week-to-week, by double-digit margins, among Total Viewers 2+ (+10% to 325,000), Adults 18-49 (+13% to 149,000) and Adults 18-34 (+43% to 60,000).
UniMás attracted more Total Viewers 2+ (+12% adv.), Adults 18-49 (+53% adv.) and Adults 18-34 (+79% adv.) than the combined audience of Azteca and Estrella TV during primetime.
In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+3% to 710,000) in primetime versus comparable weeks in the 2016/2017 season.
Broadcast Prime Network Rankers – Week of June 25, 2018 to July 1, 2018
Source: Nielsen, NPM (06/25/2018-07/01/2018) Live+SD and (09/25/2017-07/01/2018 vs. 09/19/2016-07/02/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.