KMEX Wins March with Top Ranking in Primetime, Total Day, and Early and Late News Among Adults 18-49 and Adults 18-34 Outperforming all ABC, NBC, CBS and FOX stations in the Country
Univision Television Group has more Top 10 Late Newscasts than Any Other Station Group in the Largest DMAs, with Stations in Los Angeles, New York, Houston and Dallas-Ft. Worth Among Leaders
NEW YORK, NY – APRIL 5, 2012 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that KMEX Univision 34, its owned-and-operated television station serving the Los Angeles, CA, market, wrapped up the March sweep as the #1 station in the country, regardless of language. This includes top rankings versus its English and Spanish-language competition in primetime and total day, as well as in both early and late local newscasts, among the key age demographics of Adults 18-34 and Adults 18-49.
Additionally, Univision Television Group finished March with more top 10 Late Newscasts than any other station group in the largest 10 DMAs. This includes WXTV Univision 41 in New York which ranked as the #2 among Adult 18-34 viewers, just behind KMEX, in Local early and late local newscasts and total day viewing. KXLN Univision 45 in Houston boasted the #3 late local newscast among Adults 18-34, and the #4 ranked newscast in early news. KUVN Univision 23 in Dallas-Fort Worth, scored with the #5 late local newscast among Adults 18-34 and #6 among Adults 18-49.
“Our stations continue to show the power of culturally relevant content, particularly news, as a key factor in attracting young viewers in top markets across the country,” said Kevin Cuddihy, President, Univision Television Group. “We attribute this success not only to the great strides our local teams are making to cover issues that are of importance to Hispanics in these markets – particularly in a major election year – but also in their ability to leverage the strength of our national network’s primetime line-up that features some of the most popular novelas and unscripted programming on television today.”
March 2012 Sweep Local Market Highlights:
Early Local News
- KMEX Univision 34 in Los Angeles led all other stations in the country as the #1 most watched Early Local Newscasts among Adults 18-49, regardless of language.
- Among all Early Local Newscasts in the top 10 markets, Univision stations had three of the top ten most watched newscasts in the country among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #3, KXLN-Houston #8).
Late Local News
- KMEX Univision 34 in Los Angeles led all other stations in the country as the #1 most watched Late Local Newscasts among Adults 18-49, regardless of language.
- Among all Late Local Newscasts in the top 10 markets, Univision stations had four of the top ten most watched newscasts in the country among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #3, KUVN-Dallas #6, KXLN-Houston #8).
Primetime
- KMEX Univision 34 in Los Angeles led all other stations in the country as the #1 station in Primetime among Adults 18-34 and Adults 18-49, regardless of language.
- In the top 10 markets, Univision stations had three of the top ten most watched stations in the country during Primetime among Adults 18-34 (KMEX-Los Angeles #1, WXTV-New York #4, KXLN-Houston #8).
- In the top 10 markets, Univision stations have two of the top ten most watched stations in the country during Primetime among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #6).
Total Day
- KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York led all other stations in the country as the #1 and #2 most watched stations in Total Day viewing (Mon-Sun 6a-2a) among Adults 18-34, regardless of language.
- In the top 10 markets, Univision stations have three of the top ten most watched stations in Total Day viewing among Adults 18-34 (KMEX-Los Angeles #1, WXTV-New York #2, KXLN-Houston #8).
- In the top 10 markets, Univision stations have two of the top ten most watched stations in the country during Primetime among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #5).
CONTACT: Rosemary Mercedes, 212-455-5335, rmercedes@univision.net