Finale Positioned Univision as the No. 1 Network on All of Television, Regardless of Language, in the 9 p.m. to 10 p.m. Hour Among Adults 18-49 and Adults 18-34
MIAMI – JULY 13, 2022 — Last Friday night’s finale of Univision’s star-studded telenovela and original production by TelevisaUnivision, “Mi Fortuna es Amarte” (My Fortune is To Love You), reached 2.1 million Total Viewers 2+, who tuned to allor part of the one-hour telecast from 9 p.m. to 10 p.m. ET/PT and made Univision the No. 1 network on all of television, regardless of language among Adults 18-34 and Adults 18-49. The finale of “Mi Fortuna es Amarte” also positioned Univision as the No. 1 network on all of television, regardless of language, for the entire night (8 p.m. to 11 p.m.) among Adults 18-34 and the No. 2 network ahead of ABC, CBS, NBC, The CW, and all cable networks with Adults 18-49.
The finale of “Mi Fortuna es Amarte”:
- Averaged 1.8 million Total Viewers 2+, 686,000 Adults 18-49 and 252,000 Adults 18-34
- Increased its audience by double-digits in the last half-hour compared to the first half-hour among Total Viewers 2+ (+16%), Adults 18-49 (+21%) and Adults 18-34 (+26%).
- Was the No, 1 program on all of television during primetime among Adults 18-49 and Adults 18-34.
- Delivered double-digit audience growth versus its prior four Friday performance and comparable night in 2021 among Total Viewers 2+ (+22%; +25%) and Adults 18-49 (+25%; +16%).
- Positioned Univision as the fifth largest broadcast network, ahead of The CW in the 9 p.m. hour and for the entire night among Total Viewers 2+.
- Made Univision the No. 1 Spanish-language network in the 9 p.m. hour and for entire night with double-to-triple digit audience advantages over Telemundo among Total Viewers 2+, Adults 18-49 and Adults 18-34.
In its entire run, “Mi Fortuna es Amarte” reached 18.2 million Total Viewers 2+ and delivered more Total Viewers 2+ (+7% to 1.6 million), Adults 18-49 (+14% to 641,000) and Adults 18-34 (+17% to 264,000) to the network’s weeknight 9 p.m. hour from the comparable dates last year. Additionally, “Mi Fortuna es Amarte” positioned Univision as the No. 1 Spanish-language network in the weeknight 9 p.m. hour with double-digit audience advantages over Telemundo among Total Viewers 2+ (+46% advantage), Adults 18-49 (+70% advantage) and Adults 18-34 (+76% advantage).
In the current 2021/2022 season, “Mi Fortuna es Amarte” ranks among the top 5 most-watched primetime dramas on all of television, regardless of language among U.S. Hispanic Adults 18-49, with No. 1 “Si Nos Dejan,” No. 2 “La Desalmada,” No. 3 “Vencer el Pasado,” No. 4 “Madre” and No. 5 “Mi Fortuna es Amarte.”
Source: Nielsen, NPM Friday (07/08/2022) 8:00pm-11:00pm, ad-supported networks, Live+SD. Reach based on 1+ minutes qualifier, Persons 2+. Network Ranking for Mi Fortuna Es Amarte full-run based on NPM (02/21/2022-06/26/2022, Live+7 and 06/27/2022-07/08/2022, Live+SD) ad-supported networks, Mon-Fri 9pm-10pm. Top ranked primetime dramas in current 2021/2022 season based on NPM-H (09/20/2021-06/26/2022, Live+7 and 06/27/2022-07/08/2022, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, excludes repeats.
The finale of “Mi Fortuna es Amarte” Local Television Highlights:
- Was the No. 1 broadcast program of the day among total Viewers 2+ in Los Angeles and Houston, Adults 18-34 in Los Angeles, Houston*, Dallas* and Philadelphia, Adults 18-49 in Los Angeles, New York, Houston and Dallas, and Adults 25-54 in Los Angeles, Houston and Dallas
- Became No. 1 broadcast program in the time period (9:00p-10:00p ET/PT) regardless of language, among total Viewers 2+ in Los Angeles, New York, Houston, Dallas, Chicago and Phoenix, Adults 18-34 in Los Angeles, Houston, Dallas, Phoenix and Philadelphia, Adults 18-49 and Adults 25-54 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Philadelphia
- Outperformed Telemundo’s Amor Valiente in 10 of the 11 LPM markets: Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco, Sacramento, Philadelphia and Atlanta among Adults 18-49 and Adults 25-54.
Nielsen, NSI, LPM+PPM Mi Fortuna es Amarte finale on Univision (07/08/2022), 9:00 pm- 10:00 pm ET/PT; 8:00 pm- 9:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Total Day Rankings based on broadcast programming only. Amor Valiente aired on Telemundo, 9:00 pm- 10:00 pm ET/PT; 8:00 pm- 9:00 pm CT/MT. *Tied with another UNI/UMA program for #1.
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