Univision Ranks No. 1 During Primetime Hour in Los Angeles, Miami, and Houston Among Total Viewers 2+, Regardless of Language
MIAMI – MARCH 16, 2022 — Sunday night’s season 3 finale of Univision’s “¿Quién Es la Máscara?” (The Masked Singer) reached 3.8 million Total Viewers 2+ that tuned in as well as reaching 12.1 million Total Viewers 2+ during its full run. Featuring Mónica Huarte, Carlos Rivera, Yuri, and Juanpa Zurit, the hit singing reality competition series airing from 8:00 p.m.-10:30 p.m. ET/PT, averaged 1.8 million Total Viewers 2+, 594,000 among Adults 18-49 and 220,000 Adults 18-34, marking the program’s highest-rated telecast in its full season 3 run among Total Viewers 2+.
The finale of “¿Quién Es la Máscara?”
- Ranked as the 1 program on all of television regardless of language and genre during primetime and for the entire day on Sunday with U.S. Hispanics among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- Delivered double-digit audience growth over its season 2 finale among Total Viewers 2+ (+40%), Adults 18-49 (+30%), and Adults 18-34 (+41%).
- Attracted more Adult 18-49 and Adult 18-34 viewers than the entire original line-ups on ABC’s “The Rookie;” CBS’ “NCIS: Los Angeles;” NBC’s “Courtship,” “The Weakest Link” and “Transplant;” FOX’s “The Simpsons,” “Great North,” “Bob’s Burgers” and “Family Guy” as well as The CW’s “Critics Choice Awards.”
In its full run, the third season of “¿Quién Es la Máscara?” averaged 1.5 million Total Viewers 2+, 546,000 Adults 18-49 and 194,000 Adults 18-34 and attracted more Total Viewers 2+ (+33%), Adults 18-49 (+42%) and Adults 18-34 (+30%) to the network’s Sunday 8:00 p.m. to 10:30 p.m. time slot from the comparable dates last year. The singing reality competition series grew over its season two performance among Total Viewers 2+ (+19%), Adults 18-49 (+16%), and Adults 18-34 (+8%). Additionally, “¿Quién Es la Máscara?” positioned Univision as the No. 1 Spanish-language network during the Sunday 8:00 p.m. to 10:30 p.m. time slot with double-digit audience advantages over Telemundo among Total Viewers 2+ (+78% advantage), Adults 18-49 (+51% advantage) and Adults 18-34 (+49% advantage).
In the current 2021/2022 season, Univision is home to the No. 1 (“¿Quién es la Máscara?”) and No. 2 (“Nuestra Belleza Latina”) primetime reality series on all of television, regardless of language, among U.S. Hispanics, including Adults 18-49 and Total Viewers 2+. “¿Quién Es la Máscara?” ended on a high note securing the No. 1 entertainment program rank on all of television, regardless of language with U.S. Hispanics in primetime and for the entire day on Sunday among Total Viewers 2+, Adults 18-49, and Adults 18-34 during its season 3 run.
Source: Nielsen, NPM Sunday (03/13/2022) 7:00pm-11:00pm, ad-supported networks, Live+SD. Entertainment program ranker based on NPM-H, Sunday 7:00pm-11:00pm and 7:00am-2:00am, excludes sports. Full-Run based on (01/09/2022-02/27/2022, Live+7 and 02/28/2022-03/13/2022, Live+SD) 7:00pm-11:00pm.
Univision Network – Local Market Highlights:
The finale of “¿Quién Es la Máscara?” was the No. 1 broadcast program of the day among:
- Total Viewers 2+ in Los Angeles, Miami and Houston
- Adults 18-34 and Adults 25-54 in Los Angeles and Houston
- Adults 18-49 in Los Angeles, Houston and Phoenix
The finale of “¿Quién Es la Máscara?” made Univision the No. 1 broadcast station in the time period (8:00p-10:30 ET/PT), regardless of language, among:
- Total Viewers 2+ in Los Angeles, Miami and Houston
- Adults 18-34 in Los Angeles, Miami, Houston and Chicago
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago, Phoenix and San Francisco
- Adults 25-54 in Los Angeles, New York, Miami, Houston, Chicago and Phoenix
Nielsen, NSI, LPM+PPM Quien es la Mascara finale on Univision (03/13/2022), 8:00 pm- 10:30 pm ET/PT; 7:00 pm- 9:30 pm CT/MT. Rankings based on DMA impressions rounded to the thousand. Total Day Rankings based on broadcast programming only. Live+SD.
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CONTACT: Maria Areco, 305-775-7381, mareco@univision.net
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