Univision Stations Finished the May Sweep as No. 1 in Early News in Top Markets Among Adults 18-49, Regardless of Language: Los Angeles, New York, Houston, Dallas, San Francisco, and Sacramento
NEW YORK – MAY 25, 2018 – Univision stations finished the May Sweep as the leader in Early News across six key markets—Los Angeles, New York, Houston, Dallas, San Francisco, and Sacramento—regardless of language, among Adults 18-49. Additionally, Univision stations in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, and Sacramento were No. 1 in Early News among Adults 18-34.
“We are pleased to see that U.S. Hispanics in major markets across the country continue to choose Univision as their No. 1 source for news,” said John Eck, Chief Local Media Officer, Univision Communications Inc. “In this non-stop, chaotic news cycle, our viewers turn to us to stay informed on the issues that matter the most to them. These sweeps results serve as proof that Univision is the most trusted and primary source of news serving Hispanic America.”
Additionally, during the May 2018 sweep, Univision stations delivered the No. 1 late local news among Adults 18-49 in Dallas and Adults 18-34 in Dallas and Chicago.
ADDITIONAL HIGHLIGHTS
Early Local News
Univision stations delivered the No. 2 early local news among:
- Total Viewers 2+ in Los Angeles, Miami, Houston and Sacramento.
- Adults 18-49 in Miami, Chicago and Phoenix.
- Adults 18-34 in Miami.
Late Local News
Univision stations delivered the No. 2 late local news among:
- Total Viewers 2+ in Miami.
- Adults 18-49 in Los Angeles, Houston and Chicago.
- Adults 18-34 in Los Angeles and Houston.
Midday Local News
During the May 2018 sweep, Univision stations delivered the No. 1 midday local news among:
- Adults 18-49 in Los Angeles and Houston.
- Adults 18-34 in Houston and Dallas.
In addition, Univision stations delivered the No. 2 midday local news among:
- Adults 18-49 in Miami and Sacramento.
Total Day
During the May 2018 sweep, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
- Adults 18-49 in Los Angeles, Houston and Dallas
- Adults 18-34 in Houston and Dallas
In addition, Univision was the No. 2 broadcast station in total day viewing among:
- Adults 18-49 in Miami and Phoenix
- Adults 18-34 in Los Angeles, Chicago and Sacramento
Primetime
During the May 2018 sweep, Univision was the No. 1 broadcast station in primetime viewing among:
- Adults 18-49 and Adults 18-34 in Los Angeles and Dallas.
In addition, Univision was the No. 2 broadcast station in primetime viewing among:
- Adults 18-49 in Miami and Houston.
- Adults 18-34 in Houston and Chicago.
Source: Nielsen, NSI, May 2018 Sweep (4/26/18-5/23/18), Live +SD. Early Local News is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. All midday newscasts are program averages between 11a-1:59p PT/ET, 10a-12:59p CT. Includes regular newscasts only. Total Day defined as Mon-Sun 6 a.m.-2 a.m. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Rankings based on DMA impressions, unrounded.
CONTACT: Carolina Valencia, 212.455.4712, cvalencia@univision.net