Univision Ranks Top-Five Network, Regardless of Language, Bests FOX for the Second Consecutive Week by Double-Digit Margins Among Adults 18-49 and Adults 18-34
Sunday Night’s Season 3 Premiere of “Pequeños Gigantes” is Most-Watched Reality Program on Spanish-Language TV, Outperforms Univision’s Closest Competitor by Triple-Digit Margins Among Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights – Week of February 19, 2018 to February 25, 2018
Univision was the No. 4 network among Adults 18-49 and Adults 18-34, beating FOX in both demographics for the entire week. Univision outperformed FOX by double-digit margins with a +18% advantage with Adults 18-49 and +47% with Adults 18-34.
Univision posted strong week-to-week audience growth among Adults 18-49 (+38%), Adults 18-34 (+40%) and Total Viewers 2+ (+28%).
Univision continues to rank as No. 1 Spanish-language network position, outperforming its closest competitor with Total Viewers 2+ (+53%), Adults 18-49 (+43%) and Adults 18-34 (+54%).
- This marked the 16th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 15th consecutive week with Adults 18-34.
- In the current 2017-18 Season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+22%), Adults 18-49 (+10%), and Adults 18-34 (+10%).
Univision was the No. 4 Broadcast network overall, beating FOX among Adults 18-49 and Adults 18-34 the weeknight 8pm and 9pm hours.
- Univision was the No. 4 network overall, beating FOX by double-digit margins with both Adults 18-49 (+43%) and Adults 18-34 (+78%).
- In the 9pm hour Univision held its No. 4 position over FOX among Adults 18-49 (+30%) and Adults 18-34 (+72%).
On Sunday night, Univision ranked No. 4 among Adults 18-49 and Adults 18-34. Univision posted double-digit advantages over FOX among Adults 18-49 (+15%) and Adults 18-34 (45%).
- Pequeños Gigantes was the most-watched reality program on Spanish-Language TV Sunday night. The premiere outperformed its closes competitor by triple digits among Adults 18-34 (153%) and Adults 18-49 (125%).
Broadcast Prime Network Rankers – Week of February 19, 2018 to February 25, 2018
Source: The Nielsen Company, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (02/19/18- 02/25/18) vs Prior Week (02/12/18- 02/18/18). 2017-18 Season-to-date (09/25/17-02/25/18) based on Most Current.