Season-To-Date, UniMás Continues Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of February 19, 2018 to February 25, 2018
In the current 2017-18 Season-to-date, UniMás registered audience gains among Total Viewers 2+ (+21% to 740,000), Adults 18-49 (+7% to 320,000) and Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 Season-to-Date.
Last week, during primetime, UniMás registered an average audience of 698,000 among Total Viewers 2+, 303,000 Adults 18-49 and 123,000 Adults 18-34.
UniMás’ 8pm series, “La Niña” increased its week-to-week audience among Total Viewers 2+ (+1% to 502,000), Adults 18-49 (+1% to 210,000) and Adults 18-34 (+9% to 95,000) versus the prior week.
UniMás’ weeknight 9pm time-period:
Increased its week-to-week audience among Total Viewers 2+ (+24% to 1.2 million) and averaged 467,000 among Adults 18-49 and 183,000 Adults 18-34.
Reported triple-digit audience gains among Total Viewers 2+ (+105%) and double-digit gains among Adults 18-49 (+67%) and Adults 18-34 (+45%) versus the comparable week in 2017.
UniMás’ weeknight 10pm hour attracted more Total Viewers 2+ (+40% to 402,000), Adults 18-49 (+54% to 192,000) and Adults 18-34 (+39% to 78,000) to the 10pm hour compared to the same week in 2017.
Driven by its back-to-back movie lineup that included “Cine Cantinflas: Soy Un Prófugo” and “Cineplex Sat: The Transporter,” UniMás increased its Total Viewers 2+ (+2% to 775,000), Adults 18-49 (+15% to 383,000) and Adults 18-34 (+18% to 161,000) audience levels from the prior Saturday performance.
UniMás delivered, on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+109% adv.), Adults 18-49 (+112% adv.) and Adults 18-34 (+108% adv.).
Broadcast Prime Network Rankers – Week of February 19, 2018 to February 25, 2018
Source: Nielsen, NPM (2/19/18-2/25/18 vs 2/12/18-2/18/18 and vs 2/20/17-2/26/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 17-18 Season-to-date (09/25/17-02/25/18) vs 16-17 Season-to-date (09/19/16 – 02/26/17) based on Most Current.