Univision is No. 1 Spanish-Language Network with Double-Digit Advantages Over its Closest Competitor Among Key Demos Last Week
Univision Aired the No. 1 Spanish-Language Series in Every Weeknight Hour Among Total Viewers 2+
Univision Broadcast Prime Highlights – Week of January 29, 2018 to February 4, 2018
This past week Univision claimed the No. 1 Spanish-language network position, with double-digit advantages over its closest competitor with Total Viewers 2+ (+30%), Adults 18-49 (+13%) and Adults 18-34 (+21%).
- This marked the 13th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 12th consecutive week with Adults 18-34.
- In the current 2017/18 season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+19% adv.), Adults 18-49 (+6% adv.) and Adults 18-34 (+5% adv.).
Univision is home to the No. 1 Spanish-language series, attracting more Total Viewers 2+ than its closest Spanish-language competitor in every weeknight hour.
- In its third week on air, Univision’s epic drama, “El Rico y Lázaro,” sustained its rank as the No. 1 Spanish-language program in the 8pm hour among Total Viewers 2+, Adults 18-49, and Adults 18-34. “El Rico y Lázaro” helped Univision to significantly out-deliver its closest Spanish-language competitor in the hour with double-digit advantages among Total Viewers 2+ (+68%), Adults 18-49 (+42%) and Adults 18-34 (+66%).
- “El Rico y Lázaro” attracted 1.8 million Total Viewers 2+, 715,000 Adults 18-49 and 290,000 Adults 18-34.
- Univision was the No. 4 network in the 9pm hour, regardless of language, beating NBC among Adults 18-34 (+2%). Univision’s new 9pm series, “Papá a Toda Madre,” helped secure Univision as the No. 1 Spanish-language network in the hour, outperforming its closest Spanish-language competitor with Total Viewers 2+ (+48%), Adults 18-49 (+41%) and Adults 18-34 (+60%).
- “Papá a Toda Madre” built on its lead-in and delivered 740,000 Adults 18-49 and 335,000 Adults 18-34. “Papá a Toda Madre” also averaged 1.7 million Total Viewers 2+.
- Univision’s 10pm series, “Caer en Tentación,” helped Univision rank as the No. 1 Spanish-language network in the hour among Total Viewers 2+ (+2%). “Caer en Tentación” averaged 1.3 million Total Viewers 2+, 562,000 Adults 18-49 and 229,000 Adults 18-34.
Airing its regularly scheduled prime lineup on Friday night, Univision was the No. 3 network among Adults 18-34 beating both NBC (+37%) and ABC (+5%) for the second consecutive Friday night.
Univision’s “Sábado Futbolero” soccer lineup helped the network rank No. 3 with Adults 18-34, beating CBS (+37%) for the third consecutive Saturday night. Univision also averaged more than double the Adults 18-34 audience of FOX (+112%) with its back-to-back soccer lineup ranking among the top 10 programs for the night with Adults 18-34 (#3 and #9).
Broadcast Prime Network Rankers – Week of January 29, 2018 to February 4, 2018
Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (01/29/18- 02/04/18) vs Prior Week (01/22/18- 01/28/18). 2017/18 Season-to-date (09/25/17-02/04/18) based on Most Current.