Univision is No. 1 Spanish-language Network with Double-Digit Advantages Over its Closest Competitor Among Key Demos Last Week
Network’s Friday Night Primetime Lineup Tops ABC, CBS, FOX and NBC Among Adults 18-34, Making Univision No. 1 Regardless of Language for the Night
Univision Broadcast Prime Highlights – Week of January 22, 2018 to January 28, 2018
This past week Univision claimed the No. 1 Spanish-language network position, with double-digit advantages over its closest competitor with Total Viewers 2+ (+22%), Adults 18-49 (+13%) and Adults 18-34 (+21%).
- This marked the 12th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 11th consecutive week with Adults 18-34.
- In the current 17-18 Season-to-date Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+18% adv.), Adults 18-49 (+5% adv.), and Adults 18-34 (+5% adv.).
Airing its regularly scheduled prime lineup on Friday night, Univision was the No. 1 network among Adults 18-34 with double-digit advantages over NBC (+71%), CBS (+54%), ABC (+20%) and FOX (+11%).
Univision is home to the No. 1 Spanish-language series during the weeknight 8pm and 9pm hour.
- In its second week on air, Univision’s epic drama “El Rico y Lázaro” sustained its rank as the No. 1 Spanish-language program in the 8pm hour among Total Viewers 2+, Adults 18-49, and Adults 18-34. “El Rico y Lázaro” significantly out-delivered its closest Spanish-language competitor with double-digit advantages among Total Viewers 2+ (+59%), Adults 18-49 (+50%) and Adults 18-34 (+90%).
- Furthermore as “El Rico y Lázaro” grew its audience over premiere week with 1.8 million Total Viewers 2+ (+3%), 733,000 Adults 18-49 (+5%) and 302,000 Adults 18-34 (+2%), its competitor saw double-digit declines compared to its premiere week.
- Also ranking No. 1 in its hour, Univision’s new 9pm series “Papá a Toda Madre” outperformed its closest Spanish-language competitor as the No. 1 Spanish-language series with Total Viewers 2+ (+36%), Adults 18-49 (+35%) and Adults 18-34 (+64%).
- “Papá a Toda Madre” built on its lead-in and delivered 772,000 Adults 18-49 and 355,000 Adults 18-34. “Papá a Toda Madre” also averaged 1.7 million Total Viewers 2+.
Univision’s “Sábado Futbolero” soccer lineup helped the network rank No. 3 with Adults 18-34, beating CBS (+39%) and NBC (+45%) for the second consecutive Saturday night. Furthermore, Univision’s back-to-back soccer lineup ranked among the top 10 programs for the night with Adults 18-34 (# 4 and #7.)
Univision was also the fifth largest broadcast network overall with Total Viewers 2+, Adults 18-49 and Adults 18-34 in both this past week and the current 17-18 Season-to-date.
Broadcast Prime Network Rankers – Week of January 22, 2018 to January 28, 2018
Source: The Nielsen Company, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (01/22/18- 01/28/18) vs Prior Week (01/15/18- 01/21/18). 17-18 Season-to-date (09/25/17-01/28/18) based on Most Current.