UniMás Attracted More Viewers than the Combined Audience of Estrella TV and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of August 7, 2017 to August 13, 2017
Last week, UniMás averaged 472,000 Total Viewers 2+, 221,000 Adults 18-49 and 89,000 Adults 18-34 during broadcast prime.
- The 8pm weeknight drama series “Totalmente Diva,” reported +5% more Total Viewers 2+ (448,000) compared to the previous week.
- On Saturday night, UniMás registered audience gains among Total Viewers 2+ (+2% to 551,000) and Adults 18-34 (+23% to 95,000) over the prior Saturday thanks to its prime time lineup which featured back-to-back movies, “Cine Cantinflas: El Supersabio” (7-9pm) and “Cineplex: A Better Life” (9-11pm).
- Sunday-to Sunday, UniMás attracted +12% more Adults 18-34 with its back-to-back “Cine de las Estrellas” movies, “Alien vs. Predator” (7-9pm) and “Limitless” (9-11pm). Additionally, the network reported more viewers to the Sunday 7-11pm time period versus the corresponding night in 2016 among Adults 18-49 (+6% to 337,000) and Adults 18-34 (+9% to 155,000).
UniMás, on average, attracted more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+80%), Adults 18-49 (+126%) and Adults 18-34 (+112%).
Source: Nielsen, NPM (08/07/2017-08/13/2017) vs. (07/31/2017-08/06/2017) & (08/08/2016-08/14/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.