Univision Communications Inc. (UCI) has launched its third annual multiplatform initiative Todo Es Posible- Unidos a través de nuestras historias (Everything is Possible- United Through Our Stories).
The campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés.
Each first-person narrative will share the inspiring details from their road to success, how they have overcome obstacles and achieved their dreams. The campaign will include digital and social media extensions.
“Our television personalities are the thread that connect our audience to our Univision brand,” commented Jessica Rodriguez, chief Marketing officer at Univision Communications Inc. “These trusted voices are welcomed daily into the homes and lives of our audience, and this campaign is a way for our personalities to give back to the community by sharing a side of themselves that isn’t captured on camera. The narratives captured in this honest and inspirational series touch on the powerful brand affinity Hispanics have for the Univision Network and reflects the cherished relationship we have with the audience and communities we serve.”
Source: Produ