Univision Ranked No. 1 on Saturday Night with Young Adults 18-34 and No. 2 with Adults 18-49, Beating Both FOX and CBS for the Second Consecutive Saturday
Univision Broadcast Prime Highlights
Week of February 13, 2017 to February 19, 2017
Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among young Adults 18-34.
- Univision ranked as the No. 4 Broadcast network among young Adults 18-34 this past Monday, outperforming NBC by double-digit margins for the second consecutive week (+43%.).
- Univision maintained its position as the No. 4 Broadcast network on Tuesday night, attracting more young Adults 18-34 than ABC (+9%).
- On Friday night Univision rose to the No. 3 network rank with young Adults 18-34, outperforming FOX (+59%) and NBC (+37%) for the second consecutive week. Univision also beat FOX by +23% among Adults 18-49, ranking No. 4 for the night.
- Univision ranked as the No. 1 network with young Adults 18-34 viewers on Saturday night and ranked No. 2 with Adults 18-49, beating FOX and CBS for the second consecutive Saturday night.
- Airing back-to-back Liga MX matches, Univision delivered more than double the young Adults 18-34 viewers than FOX (+195%) and CBS (+125%). Univision also bested ABC (+72%) and NBC (+51%) by double-digit margins with young Adults 18-34.
- Among Adults 18-49, Univision out-delivered FOX (+174%) and CBS (+55%) for the second consecutive Friday. Univision also delivered more Adults 18-49 viewers than ABC (+46%).
- On Sunday night, Univision ranked as the No. 4 network, averaging more young Adults 18-49 viewers than NBC (+3%).
In its second week airing Mon-Thurs at 8pm, “Pequeños Gigantes USA” averaged 1.9 million Total Viewers 2+, 792,000 Adults 18-49 and 368,000 young Adults 18-34.
- Since its premiere, “Pequeños Gigantes USA” has attracted more Total Viewers 2+ (+18%), Adults 18-49 (+10%) and young Adults 18-34 (+4%) to the Mon-Thu 8pm hour, improving Univision’s season-to-date performance in the time-period.
Airing Monday-Friday…
- At 9pm, “Vino el Amor” (Then Came Love) averaged 2.2 Million Total Viewers 2+, 927,000 Adults 18-49 and 417,000 young Adults 18-34. “Vino el Amor” helped Univision rank as the No. 4 Broadcast network during the Mon- Fri 9pm hour, out-delivering FOX (+3%) with young Adults 18-34.
- Airing at 10pm, “El Color de la Pasión” (The Color of Passion) grew its audience week-to-week and attracted 2.3 Million Total Viewers 2+ (+3%), 1.0 Million Adults 18-49 (+7%) and 433,000 young Adults 18-34 (+5%). Univision ranked as the No. 2 broadcast network among young Adults 18-34 during the Mon-Fri 10pm hour, besting ABC (+6%), NBC (+2%) and CBS (+16%).
Broadcast Prime Network Rankers
Week of February 13, 2017 to February 19, 2017
Source: Nielsen, NPM (2/13/2017-02/19/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Prior week (2/06/2017-02/12/2017). M-Thu 8-9pm (02/06/2017-02/16/2017) vs. (09/19/2016-02/02/2017). Program ranker excludes programs duration <30 minutes.