Univision Network Out-Delivers ABC and CBS Among Adults 18-34 for the Entire Night
NEW YORK – JANUARY 17, 2017 – Univision and UniMás Networks’ back-to-back simulcast premieres of the inspiring stories of two beloved idols, Jenni Rivera and Alejandro Muñoz, reached 8.3 million Total Viewers 2+, who tuned in to all or part of the three-hour block on Sunday, January 15, 2017. The two-hour simulcast premiere of the untold story of the late Jenni Rivera, the exceptional artist and mother in “Su nombre era Dolores: la Jenn que yo conocí” averaged 2.5 million Total Viewers 2+, 1.3 million Adults 18-49 and 597,000 Adults 18-34 from 8:00 p.m. – 10:00 p.m. Following from 10:00 p.m. – 11:00 p.m., “Blue Demon,” the first bio-series on a legendary luchador averaged 1.7 million Total Viewers 2+, 900,000 Adults 18-49 and 376,000 Adults 18-34 during its simulcast debut.
“I am pleased with these premiere results which reflect the high-quality and engaging content that we know our audiences are seeking,” said Lourdes Diaz, president of Entertainment. “Our commitment to delivering cutting-edge content with authentic and relatable stories helped contribute to this great achievement. Throughout the year, Univision will continue to deliver programming that reflects the character driven narratives our viewers want and crave.”
ADDITIONAL NETWORK HIGHLIGHTS
“Su nombre era Dolores: la Jenn que yo conocí” on the Univision Network:
- Delivered 2.1 million Total Viewers 2+, 1.0 million Adults 18-49 and 489,000 Adults 18-34.
- Made Univision the No. 3 broadcast network during the 8:00 p.m. – 10:00 p.m. time period, out-performing ABC and CBS among Adults 18-34 and the fifth-ranked broadcast network with both Adults 18-49 and Total Viewers 2+.
- Averaged more Adults 18-49 than the first-run episodes of ABC’s “America’s Funniest Home Videos” and “Conviction” as well as CBS’ “60 Minutes,” “Madam Secretary” and “Elementary.”
- Out-delivered the entire original lineups on ABC (“America’s Funniest Home Videos,” “To Tell The Truth” and “Conviction”) and CBS (“60 Minutes,” “NCIS: Los Angeles,” “Madam Secretary” and “Elementary”) among Adults 18-34.
- Consistently grew its audience throughout the two-hour premiere telecast with increases in the last half-hour compared to the first half-hour among Adults 18-49 (+12 percent), Adults 18-34 (+8 percent) and Total Viewers 2+ (+4 percent).
“Blue Demon” on the Univision Network:
- Averaged 1.3 million Total Viewers 2+, 698,000 Adults 18-49 and 301,000 Adults 18-34.
- Outperformed ABC and CBS in the 10:00 p.m. hour among Adults 18-34.
- Delivered more Adults 18-34 than the first-run episodes of ABC’s “America’s Funniest Home Videos” and “Conviction” as well as CBS’ “60 Minutes,” “Madam Secretary” and “Elementary.”
Source: Nielsen, NPM, Sunday (01/15/2017) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Sal y Pimienta” and simulcast premiere airings across Univision and UniMás of “Su nombre era Dolores: la Jenn que yo conocí” and “Blue Demon” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD.
LOCAL HIGHLIGHTS
The debut of “Su nombre era Dolores: la Jenn que yo conocí” made Univision/UniMás the No. 2 broadcast station in the 8:00 p.m. – 10:00 p.m. ET/PT time period, behind Sunday Night Football programming, among:
- Total Viewers 2+ in Los Angeles.
- Adults 18-49 and Adults 18-34 in Los Angeles, San Francisco and Sacramento.
The “Su nombre era Dolores: la Jenn que yo conocí” debut had higher viewership than ABC, CBS and FOX stations combined during the 8:00 p.m. – 10:00 p.m. ET/PT time period among:
- Adults 18-49 in Los Angeles.
- Adults 18-34 in Sacramento.
Source: Nielsen, NSI, Sunday (1/15/17). “Su nombre era Dolores: la Jenn que yo conocí” debut aired 8:00 pm-10:00 pm ET/PT (7:00 pm-9:00 pm CT/MT), Simulcast on Univision and UniMás. Highlights are based on the combined impressions from both Univision and UniMás. KMEX/KFTR includes UMEX/TFTR on Time Warner Cable. Live+SD.
The “Blue Demon” debut made Univision/UniMás the No. 1 broadcast station in the 10:00 p.m. – 11:00 p.m. ET/PT time period among:
- Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles.
The “Blue Demon” debut had higher viewership than ABC, CBS, NBC and FOX stations combined during the 10:00 p.m. – 11:00 p.m. ET/PT time period among:
- Adults 18-34 in Los Angeles.
Source: Nielsen, NSI, Sunday (1/15/17). “Blue Demon” debut aired 10:00 pm-11:00 pm ET/PT (9:00 pm-10:00 pm CT/MT), Simulcast on Univision and UniMás. Highlights are based on the combined impressions from both Univision and UniMás. KMEX/KFTR includes UMEX/TFTR on Time Warner Cable. Live+SD.
CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam