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Univision Deportes Ends 2016 with Record-Breaking Ratings

UDN is the Fastest-Growing Sports Network in Primetime, Regardless of Language, and the Only Sports Network to Deliver +33 Percent Year-Over-Year Ratings Growth in 2016


NEW YORK – JANUARY 11, 2017 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN (Univision Deportes Network), the No. 1 Spanish-language sports network, delivered record ratings and double-digit growth in key metrics for its sports content across media platforms in 2016. Additionally, UDN, which launched in 2012 and will celebrate its fifth anniversary in 2017, registered year-over-year ratings gains for the fourth consecutive year and was the only sports network to do so, broadcasting some of the most-watched sporting events in the U.S. UDN saw a year-over-year increase of +33 percent – making it the fastest-growing of any TV network, regardless of genre or language, in primetime – and averaged 124,000 Adults 18-49 in 2016.

“Our team’s continued dedication and commitment to deliver the best-in-class sports content that our viewers have come to expect from us led to a tremendous year for Univision Deportes,” said Juan Carlos Rodriguez, president of Univision Deportes. “As we approach the fifth anniversary of UDN, we plan to continue to deliver top-quality content for fanáticos who are at the heart of what we do. Our goal at UD has always been, and continues to be, to become the No. 1 destination for soccer in America.”

In 2016, Univision Deportes delivered a record-shattering ratings for Copa América Centenario which positioned UDN as the No. 1 sports network in primetime in June among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34, besting ESPN, FS1, NBCSN and all competitors, marking the first time a Spanish-language sports network ranked as No. 1. Furthermore, through 28 matches, Copa América Centenario tournament averaged 2.9 million Total Viewers 2+ and 1.6 million Adults 18-49 per match, beating the World Cup by +9,000 among Total Viewers 2+ and +64,000 among Adults 18-49 and making it the most viewed Copa América tournament ever among Total Viewers 2+. The final match between Argentina and Chile averaged 6.8 million Total Viewers 2+ and 3.8 million Adults 18-49, making it the most-viewed Copa América final ever, on any network, regardless of language. The tournament was a success on the social media front as well, reaching the highest video views for Univision during the month of June and resulted in 2.7 million unique visitors to the website – the highest for the year.

Univision Deportes’ success in 2016 went well beyond Copa América. Liga MX had a phenomenal year, as the Mexican fútbol league showed that it was the most popular soccer in the U.S. with strong performances during its most-watched year on UCI – including Univision Network, UniMás and UDN.

During a year that saw most networks decline in ratings, UDN was one of only five sports networks (of 15 total) to grow as it continued to beat MLB Network, NBA TV, Golf Channel, FS2, ESPNU, beIN SPORTS, among others.

ADDITIONAL TV HIGHLIGHTS

Source: Nielsen, NPM, L+SD data.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam

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