UniMás Broadcast Prime Highlights
Week of December 26, 2016 to January 1, 2017
Last week, UniMás posted week-to-week audience gains among Total Viewers 2+ (+8% to 621,000), Adults 18-49 (+3% to 299,000) and young Adults 18-34 (+3% to 119,000) during broadcast prime.
All three weekday dramatic series reported week-to-week audience gains.
- At 8pm, “Moisés y los Diez Mandamientos” enjoyed week-to-week increases of +12% among Total Viewers 2+ (908,000), +13% among Adults 18-49 (413,000) and +20% among young Adults 18-34 (161,000).
- During the M-F 9pm hour, “La Viuda Negra” also registered strong week-to-week gains among Total Viewers 2+ (+20% to 469,000), Adults 18-49 (+20% to 238,000) and young Adults 18-34 (+45% to 93,000).
- At 10pm, “Bloque de Búsqueda” posted week-to-week gains among Total Viewers 2+ (+8% to 267,000), Adults 18-49 (+8% to 135,000) and young Adults 18-34 (+42% to 54,000).
UniMás achieved its second highest-rated Sunday night in the current 2016/2017 season, while delivering double-digit audience growth over prior Sunday among both Total Viewers 2+ (+26% to 930,000) and Adults 18-49 (+14% to 465,000).
- UniMás’ back-to-back “Cine de las Estrellas” movie line-up that included “The Marine 2” followed by “The Gene Generation,” out-performed Telemundo in the 7pm to 11pm time period, making it the No. 2 Spanish-language broadcast network on this night among Total Viewers 2+ (+11% adv.; 930,000 vs. 839,000) and Adults 18-49 (+6% adv.; 465,000 vs. 439,000).
With a median age of 39 years old, UniMás attracted the youngest audience of any broadcast network while it also averaged more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+97% adv.), Adults 18-49 (+114% adv.) and Adults 18-34 (+98% adv.).
Broadcast Prime Network Rankers
Week of December 26, 2016 to January 1, 2017
Source: Nielsen, NPM (12/26/2016-01/01/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Current 2016/2017 season based on (09/19/2016-01/01/2017). Median Age based on Persons 2+.