UniMás Broadcast Prime Highlights
Week of October 17, 2016 to October 23, 2016
UniMás, on average, delivered more Total Viewers 2+ (+22%), Adults 18-49 (+22%) and young Adults 18-34 (+7%) than the combined audience of Estrella and Azteca.
UniMás averaged 410,000 Total Viewers 2+, 186,000 Adults 18-49 and 74,000 young Adults 18-34 for the entire week during prime.
On Sunday night, UniMás grew its Total Viewers 2+ (+7%) audience for the second consecutive week.
- UniMás kicked off the night with the feature film presentation, “Bulletproof Monk.” The 7pm movie attracted 753,000 Total Viewers 2+ (+13%), 358,000 Adults 18-49 (+3%) and 173,000 young Adults 18-34 (+4%), more viewers than the previous week’s title “Universal Soldier: Day of Reckoning.”
- Following at 9pm, UniMás’ dramatic series “La Embajada” also increased its audience for the second consecutive week with Total Viewers 2+ (+21% to 312,000).
UniMás Broadcast Prime Highlights
Week of October 17, 2016 to October 23, 2016
Source: Nielsen. NPM (10/17/2016-10/23/2016), Prior Week (10/10/2016-10/16/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.